Clarks

Email Development Executive - eCommerce

Clarks  •  Kuala Lumpur, MY (Onsite)  •  12 days ago
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Job Description

Position Overview:
As an Email Development Executive, you will be responsible for creating, testing, and optimising email marketing campaigns. Your role will involve designing and building responsive email templates, ensuring compatibility across various email clients, and collaborating with colleagues in ecommerce, merchandising and marketing teams to deliver impactful email communications. You will also monitor email performance metrics and continuously enhance the user experience through A/B testing, segmentation, and delivery of personalization strategies.

Key Responsibilities:
Email Campaign Development:
• Design, build, test email templates
• Ensure all emails are responsive and function across various email clients
• Incorporate personalized content and product recommendations as we look to enhance our email automation programme in parallel with our broadcast and brand campaigns.

Testing & Optimization:
• Conduct rigorous email testing for deliverability, rendering, and responsiveness on different devices and platforms.
• A/B test email subject lines, CTAs, designs, and copy to improve engagement and conversion rates.
• Troubleshoot any issues related to email performance or display across different clients.

Collaboration & Co-ordination:
• Work closely with design, content, and marketing teams to develop email campaigns that align with broader marketing objectives.
• Coordinate with the CRM / database teams to ensure correct audience segmentation and data accuracy for each campaign.
• Collaborate with Email Development Lead and Performance Marketing Manager to review email performance, suggest improvements, and implement best practices

Email Campaign Management:
• Set up and manage email campaigns using Klaviyo across the entire customer lifecycle; from database signups/ the welcome series, promotional/transactional emails (known in the business as ‘broadcast’), post purchase comms, automations (basket/browse abandonment) through to reengaging with ‘lapsed’ consumers to re-engage.
• Ensure that email lists are regularly updated / segmented appropriately for targeted campaigns.
• Maintain compliance with email marketing regulations, including GDPR.
• Implement list hygiene practices to ensure high deliverability and engagement rates.

Performance Tracking & Reporting:
• Monitor key email metrics, including open rates, click-through rates, bounce rates, and unsubscribe rates.
• Generate campaign reports and provide actionable insights to optimize future email campaigns.
• Identify trends and implement improvements to increase customer engagement and retention.

Qualifications:
• Experience: 2+ years of experience in an Email delivery role
• Technical Skills: Knowledge of using Klaviyo and Google Analytics
• Campaign Optimization: Proven track record of running successful A/B tests, optimizing email performance metrics, and driving high engagement and revenue uplifts from the email channel
• Analytical Mindset: Strong data analysis skills with the ability to interpret complex datasets and translate them into actionable strategies.
• Communication Skills: Strong written and verbal communication skills to effectively collaborate across departments and present strategy insights to stakeholders.
• Regulatory Knowledge: In-depth knowledge of email marketing laws
Clarks

About Clarks

It began with a flash of inspiration. It was 1825 in the Somerset village of Street and James Clark was busy working at the tannery owned by his brother, Cyrus. Among the sheepskin rugs, the off-cuts and cast-offs were piling up when James had a brainwave: “Slippers!”. And the rest, as they say, is history. A few stitches and a few years later, the sheepskin slipper was born.

It was the very first Clarks shoe and the opening chapter in a remarkable story that continues to unfold to this day. In the decades that have passed since the young Mr. Clark’s eureka moment our shoes have seen social, political and economic revolution. They’ve seen fashions in footwear come and go, and come again – everything from court shoes and winklepickers to wedge heels, sandals and sneakers. They’ve tapped to the beat of crooners, rockers, Britpoppers and hip hoppers. They’ve walked, marched, strode and sashayed through an ever-changing world.

New technology, state-of the-art facilities and our love of shoes means we’re not only the number one shoe brand in the UK. With continuing growth in North America, Western and Eastern Europe, India and China, we’re also the world’s largest casual and smart shoe company and the fourth largest footwear company on the planet.

We’ve come a long way since Cyrus and James Clark and the ‘Brown Petersburg’. But their vision and passion live on in our shoes. You could say we’re following in their footsteps.

Industry
Retail & Ecommerce
Company Size
5,001-10,000 employees
Headquarters
Street, GB
Year Founded
1825
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