Job Description

Email/SMS Marketing Department Lead

We're seeking an experienced Email/SMS Marketing Department Lead to work full time as an independent contractor under Onda with D2C eCommerce clients. As an email marketing lead, you will have the opportunity to work with a dynamic team of talented Email Marketers to oversee all aspects of email marketing campaigns from research, content creation, to dissemination. You will be in charge of training meetings, oversight of client interaction, and fostering teamwork within the department. You will meet with our Chief Marketing Strategist to create plans for the department. This is a remote position.

As our ideal candidate, you will bring a wealth of experience and creativity to the role. You will be responsible for overseeing the development and execution of email marketing campaigns that are effective, engaging, and memorable. You'll work collaboratively with your coworkers across departments to ensure that campaigns meet or exceed expectations, and that our clients' offerings get maximum uptake.

To be successful in this role, you should be able to craft accessible, engaging, and compelling texts that capture the reader's attention. You'll have experience with Klavyio and other email marketing platforms and stay up-to-date on new technological developments that facilitate the dissemination and monitoring of campaign features. You will have had experience running a team and helping create an environment of growth and collaboration within that team.
About the Company Onda (https://ondaworks.com/) partners with brands to help them grow, by way of our pool of highly vetted talent experts within all areas of digital marketing. Onda acts as a "one-stop-shop" for e-commerce brands seeking assistance with their digital marketing labor and execution needs by providing premium talent. Joining our talent network offers you connections to top-tier weekly training and opportunities to trouble shoot any issues that may arise on your accounts. This, coupled with a variety of support departments (scheduling, billing, client resolution, etc) to help you focus on what you do best and help us all grow as a business.

Responsibilities

• Develop and implement email and SMS marketing strategies to achieve client goals and objectives

• Conduct market research and analysis to identify target audiences and create customer segments for campaigns

• Create engaging and effective email and SMS content that aligns with client brand messaging and voice

• Collaborate with designers to develop visually appealing email templates and graphics

• Monitor and analyze email and SMS campaign performance metrics, including open rates, click-through rates, and conversions

• Use customer data and insights to optimize campaigns for maximum engagement and revenue generation

• Stay up-to-date on industry trends and emerging email and SMS marketing technologies

• Work closely with cross-functional teams to ensure campaigns are delivered on time and meet client expectations

Skills

• Strong written and verbal communication skills, with the ability to craft compelling email and SMS copy

• Excellent organizational and project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously

• Experience with email marketing automation platforms, such as Klaviyo

• Familiarity with SMS marketing platforms and tactics

• Ability to analyze data and extract insights to inform marketing strategies

• Understanding of email and SMS marketing best practices and industry trends

• Creativity and innovation in developing new email and SMS campaign ideas 

• An eye for good Email designs and necessary tools need to create them

Qualifications

• 5+ years of experience in email and SMS marketing

• Experience with Klaviyo and other email marketing automation platforms

• Strong knowledge of email and SMS marketing best practices and strategies

• Excellent written English and verbal communication skills

• Proficiency in data analysis and reporting tools

• Ability to work independently in a remote environment

Additional Information

• This is a 1099 independent contractor, Full time position

• 100% remote work

• The number of work hours is based on the number of client accounts you have at any given time

• You have a flexible schedule, but meetings and communications with clients occur between the hours of 9 am - 5 pm EST

• The ecosystem comes with various support functions, including scheduling, a designated billing department, and other admin functions so you can focus on what you do best

• You will have designated email and Google Meets for client communication