Job Description

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

This role is part of LinkedIn’s broader effort to build and scale an in-house owned media agency, including the creation of tools that will significantly increase production speed and operational efficiency. As such, the position is structured as a 12-month contractor role. This role will be based in Mexico City, Mexico.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

The Owned In-House Agency Team supports the LinkedIn Owned Media team, which leads channel strategy, prioritization, and performance across Email and LinkedIn Ads. This team partners closely with Owned Media to bring campaigns to life at scale, ensuring high-quality execution and operational excellence across a complex portfolio. This includes driving execution of campaign builds, QA, and reporting insights based on the Owned Media team's strategy and priorities. This team also plays a key role in enabling efficiency and consistency through the use and enablement of technology, automation, and tooling -- delivering impact through execution, scalability, and continuous improvement within a high-performing marketing organization.

We are seeking an Email Activation Specialist to join our team at Mexico. This role is responsible for producing and launching a high volume of email workflows with varying complexities using Adobe Campaign, our email service provider. In this position, you will be building, QA'ing, and launching email campaigns. The ideal candidate will have a strong background in deploying high volume emails using different email marketing tools, specializing in HTML/CSS, SQL, and dynamic content scripts. They are responsible for email creation, workflow configuration, campaign segmentation, and QA.

If you have a passion for email marketing and are looking to make an impact in a dynamic environment, we encourage you to apply for this exciting opportunity.

Responsibilities

• End-to-end execution of email campaigns including; building emails and workflows, creating audience segments, setting up tests, and scheduling email campaigns

• Create and manage workflows to support campaign objectives

• Set up and execute A/B test email campaigns

• Perform QA via a QA checklist for email campaigns

• Ensuring accurate rendering across different browsers, devices, and email clients

• Launch and ensure ongoing deployment success of daily, weekly, or ad-hoc campaigns in Adobe Campaign

• Troubleshoot rendering issues or performance issues of email campaigns

• Collaborate with cross-functional teams to define and communicate execution requirements, timing, and SLAs.

Qualifications

Basic Qualifications:

• 3+ years of applicable experience
• 2+ years of experience deploying high volume emails in an email marketing platform
• Business fluency in English, with ability to adapt messaging for varied audiences

Preferred Qualifications:

• BA/BS Degree
• Proficient in responsive email design and front-end development.
• Working knowledge of HTML/CSS and SQL
• Proven ability to manage multiple projects in a deadline-driven environment.
• Strong written and verbal communication skills in English, with ability to adapt messaging for varied audiences
• Familiarity with common email marketing tools - Adobe Campaign preferred, Stensul or Litmus

Suggested Skills:

• Email Campaign Management
• Workflow Automation
• A/B Testing
• Quality Assurance
• Responsive Email Development (HTML, CSS)
• Cross-functional Collaboration & Adaptable Communication
• Project Management & Multitasking in Deadline-driven Environments

Additional Information

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