TheBenefits Marketing Manager – USisresponsible forgenerating new logo demandfor our commuter benefits offerings As an individual contributor, you willleverageyourexpertisein targeted email and paid advertising marketing, as well asvirtual and in-person events,outof home(OOH)advertising, andaccount-basedmarketing(ABM)campaigns to drive new logo sales Your ability to collaborate effectively with cross-functional teams, analyze performance, andoptimizeprograms will be essential for success in this role.

Essential Functions:DutiesandResponsibilities

• Demand Generation & Pipeline Acceleration Work closely withthe Directorof Growth Marketing to develop and execute multi-channel field marketing programs, including events, digital campaigns, andemailthat drive lead generation and progression of pipeline.

• Events Plan and execute field marketing events (owned and sponsored), including webinars, industry conferences, and anyadditionalactivationsin partnership with the Marketing Events Contractor Measure event effectiveness andoptimizefuture events based onquantitativedataand qualitative inputs

• Budget and Invoice ManagementMaintainand ensure accuracy in US Marketing budget by managing invoice and PO process, updating actuals, and working closely with wider teamtokeep dollar amounts up to date and correct.

• Performance Analysis and Optimization Track and analyze field activity performance to measure ROI andidentifytrends. Use data insights tooptimizemarketing strategies and tactics, making data-driven recommendations for improvements. Prepare regular reports on field marketing activities and results, highlighting key performance indicators and achievements.

• Collaboration and Communication Collaborate closely with sales teams toidentifythe most impactful activities for new logo acquisition and support sales opportunity progression. Work effectively with cross-functional teams, including marketing, product, and sales. Communicate effectively with stakeholders at all levels, providing clear and concise updates on marketing activities and results.

Required Skills/Abilities:

• Demonstrated ability to plan, launch, andoptimizemulti-channel marketing campaigns (events, digital, email, OOH, and ABM) targeting B2B audiences.

• Exceptional project management and organizational skills, with the ability to manage multiplecampaignsand strategic initiatives simultaneously.

• Creative mindset with a keen eye for detail and a passion for delivering exceptional account experiences.

• Strong analytical skills to track, measure, and report on campaign performance, ROI, and pipeline impact; able to derive and communicate actionable insights.

• Ability to manage marketing budgets, vendor relationships, and invoice processes.

Education and Experience:

Required:

• Aminimum of 4yearsof experienceinfieldor growthmarketing roles with a focus on B2B technology or software

• Prior experience with Salesforce andHubspotMarketing.

Preferred:

• Previousexperience with transportation or commuter benefits.

• Bachelor’s degree in Business, Marketing, or other relatedfieldof study.Equivalentcombination ofeducationand experience willbe considered.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer

• Must be able tolift upto 15 pounds at times

• Mustpossessthe physical and mental abilities to perform the tasks normally associated with an office position that involves standing, sitting, reaching, manual dexterity tooperateoffice machines, stooping, bending to handle files and supplies, and mobility to complete errands or deliveries

• May work at computer monitors for prolonged periods with danger of eye strain and muscle pain

Affirmative Action/EEO Statement:

Edenredis committed toleveragingthe talent of a diverse workforce to create great opportunities for our business and our people.Edenredis an Equal Opportunity/Affirmative Action Employer. No employee or applicant for employment will be discriminated against because of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, military and/or veteran status, creed, citizenship status, age, marital status and/or any other Federal, State or Local legally protected classes.Edenredis committed to providing reasonable accommodation to individuals with disabilities.To request reasonable accommodation in the application process, contact HRBandEUSA@edenred.com