Job Description

Music is Universal

It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email UniversalMusicCareers@umusic.com.

eCommerce Store Manager

Universal Music Group UK
Location:4 Pancras Square, London
Working pattern:4 days per week expected in the office

About the opportunity

Universal Music Group UK and Apple Corps are working together to build a dedicated team focused on shaping the next chapter of Beatles ecommerce, retail,productand customer experience.

This is a rare opportunity to work at the intersection of music, culture, commerce,creativityand fan experience. The Beatlesremainone of the most important and influential creative forces in the world, with a legacy that continues to inspire fans across generations.

This role will be employed by Universal Music Group UK and based at UMG’s London office at 4 Pancras Square. The recruitment process will be managed by the Universal Music Group UK Talent Acquisition team in collaboration with Apple Corps.

Role purpose

The eCommerce Store Manager willbe responsible formanagingthe Beatlesecommerce stores, driving high-quality store experiences, supporting fast-paced music and merchandise campaigns, and contributing to wider site experience improvements

This role will play a key part in delivering exceptional ecommerce experiences for fans, from evergreen merchandise and brand collaboration drops through to album pre-orders and majorBeatlescampaign moments.

The role will work closely with Apple Corps, UMG labels, creative leads, ecommerce trading, operations, CRM, fanexperienceand digital marketing teams to translate commercial plans, creativedirectionand performance insight into compelling online store experiences.

This is a fast-paced, hands-on ecommerce role requiring strong Shopify experience, front-end merchandising capability, UX understanding, commercial awareness and a passion for delivering the best possible customer experience.

Key responsibilities

Ecommerce store management and campaign delivery

• Manage a portfolio of ecommerce stores, ensuring each store is engaging,accurate, commercially effective and aligned with brand expectations.

• Develop and oversee the launch of stores, new campaigns, product drops, album pre-ordersand evergreen merchandise moments.

• Workcross functionallywithcreative, performancemarketing, CRM,technologyandFan Experience andoperations teams to delivertimelystore builds and launches.

• Manage fast-paced, time-sensitive launches forthe Beatlesand culturally significant campaigns.

• Ensure all store activity reflects ecommerce best practice, fan expectations and the creative vision of the artist or brand.

• Maintain a strong focus on customer experience, conversion, storeperformanceand operational readiness.

Shopify, UX and front-end experience

• Design, build and deliver engaging front-end experiences using UMG’s Shopify stack.

• Use Shopify CMS, themes,appsand feature sets to create compelling store experiences thatrepresentthe Beatlesbrand effectively.

• Translate creative briefs, campaignobjectivesand product stories into intuitive front-end design and merchandising experiences.

• Use video, imagery,contentand product storytelling to improve engagement and customer experience.

• Continuously improve site journeys, navigation, productpresentationand homepage optimisation.

• Identifycustomer friction points and recommend practical improvements to improve conversion and engagement.

Trading,merchandisingand commercial performance

• Work closely withApple Corpsand internal teams to formulate and execute direct-to-consumer ecommerce strategies.

• Use commercial, merchandising and music ecommerce experience to drive sales conversion and customer engagement.

• Manage product setup, category management, homepage features,promotionsand campaign activations.

• Use sales data, siteanalyticsand customer behaviour insights to keep stores fresh,relevantand commercially effective.

• Monitor performance across key ecommerce metrics, including traffic, conversion, revenue, average order value, productperformanceand cart abandonment.

• Analyse site analytics to understand drop-off, checkoutfrictionand opportunities to improve customer acquisition and conversion.

• Report on sales trends, store performance, campaignresultsand customer insights.

Stakeholder and label partnership

• Directly manage the relationship with key label and Apple Corps stakeholders, acting as the ecommerce lead across relevant store activity.

• Build strong working relationships with senior stakeholders across labels, Apple Corps, UMG ecommerce, creative, CRM, operations,financeand fan experience teams.

• Guide and coach stakeholders on ecommerce best practice, UX, conversion and customer experience.

• Manage escalations,identifycampaignrisksand share learnings to improve future launches.

• Oversee the ecommerce release schedule with relevant stakeholders, balancing timelines,resourcesand ecommerce standards.

• Act as a trusted ecommerce partner, providing clear recommendations grounded in commercial insight and fan experience.

Operations,stockand customer experience

• Work with ecommerce operations and customer service teams to resolve supply chain, product availability,fulfilmentand customer experience issues.

• Ensure productsremainin stock where possible and that customer feedback ismonitoredand acted upon.

• Support a strong customer feedback loop, using insight to improve store experience, productpresentationand operational performance.

• Partner with operations,financeand customer service teams to ensure campaigns are operationally achievable and commercially sound.

• Manage relationships with key ecommerce partners, including labels, brand owners, technology teams,operationsand customer service.

CRM,dataand digital marketing collaboration

• Work closely with CRM and digital marketing leads to support data capture, audiencesegmentationand triggered journeys.

• Use Shopify tools, commerceflowsand customer journeys to drive incremental sales and repeat engagement.

• Support data-led activity that improves targeting,conversionand customer lifetime value.

• Collaborate with CRM and performance marketing teams to ensure store activity is connected to wider campaign plans.

Testing,optimisationand innovation

• Support test-and-learn activity across store experience, merchandising, content, UX and conversion.

• Use ecommerce analytics, customerbehaviourand campaign performance data to recommend improvements.

• Collaborate with UMG Global Tech to test new ecommerce capabilities and innovations within the technology stack.

• Support onboarding of new ecommerce tools and functionality across stores.

• Maintain awareness of emerging ecommerce, Shopify, UX and digital retail best practice.

Team contribution and ways of working

• Act as a voice ofexpertisewithin the store management team.

• Support and advise junior store managers and assistants on best practice across the UMG UK ecommerce technology stack.

• Project manage day-to-day store activity and future projects using Monday.com or relevant project management tools.

• Maintain clear communication, documentation and governance across store activity,campaignsand stakeholder updates.

• Contribute to a collaborative, high-performing and solutions-focused ecommerce culture.

Key skills and experience

Ecommerce and Shopifyexpertise

• Strong experience managing a portfolio of ecommerce stores.

• Confident working with Shopify, including CMS, themes, apps, storesetupand front-end merchandising.

• Strong understanding of ecommerce merchandising, product setup, categorymanagementand homepage optimisation.

• Experience building engaging online store experiences using content, imagery,videoand product storytelling.

• Ability to translate creative briefs into intuitive, commercially effective front-end design.

• Strong understanding of UX principles and customer journey optimisation.

• Experience using ecommerce systems, stock managementtoolsand order management systems.

Music ecommerce and campaign experience

• Previousexperience working within music ecommerce.

• Experience supporting album pre-order campaigns, merchandise launches, artiststoresor fan-focused retail moments.

• Understanding of the pace,complexityand sensitivity of music campaign delivery.

• Ability to manage high-pressure launches for major artists and culturally significant campaigns.

• Knowledge of record label processes and the wider music ecommerce environment.

• Understanding of OCC rules would beadvantageous

Commercial and analytical capability

• Commercially focused, with the ability to work towards store revenue targets and tradingobjectives

• Confident using data and insight to improve merchandising,conversionand customer experience.

• Experience analysing site analytics, customer behaviour, cartabandonmentand checkout performance.

• Ability toidentifyperformance trends, campaignrisksand practical optimisation opportunities.

• Strong understanding of ecommerce KPIs, including traffic, conversion rate, revenue, average ordervalueand customer acquisition.

Customer experience and UX

• Passion for delivering the best possible customer experience for fans.

• Strong front-end merchandising capability, using data and insight to keep stores fresh and engaging.

• Understanding of SEO,accessibilityand ecommerce best practice.

• Ability to balance creative ambition with usability, commercialperformanceand operational reality.

• Experience using test-and-optimisation frameworks to drive incremental conversion would beadvantageous

Stakeholder management and collaboration

• Exceptional interpersonal and client-facing skills.

• Experience managing senior stakeholders and acting as a trusted ecommerce partner.

• Strong collaboration skills across creative, CRM, operations, fan experience, performance marketing, technology,financeand label teams.

• Ability to communicate clearly, manage expectations and influence stakeholders with confidence and calmness.

• Comfortable managing escalations, solving problems and keeping projects moving under pressure.

Project management and ways of working

• Highly organised,structuredand able to manage multiple projects, launches and workstreams at once.

• Strong critical thinking and problem-solving skills.

• Experience with QA and UAT processes.

• Comfortable working with project management tools, preferably Monday.com.

• Excellent attention to detail across store setup, content, product information, pricing, imagery,promotionsand customer journeys.

Experience requirements

• Experience managing ecommerce stores in a fast-paced commercial environment.

• Strong Shopify experience, including working with store CMS, themes,appsand ecommerce functionality.

• Experience in music ecommerce, including album pre-order campaigns or artist merchandise campaigns.

• Experience delivering product launches, campaign drops, evergreen merchandiseactivityor brand collaboration moments.

• Experience managing ecommerce merchandising, front-end design, productsetupand category management.

• Experience using ecommerce data and analytics to inform trading and customer experience decisions.

• Experience working with stock management, order management,operationsand customer service teams.

• Experience managing internal or external stakeholders in a client-facing ecommerce role.

• Experience collaborating with creative, CRM, digital marketing, operations,technologyand finance teams.

• Experience with QA, UAT, SEO and accessibility best practice.

Desirable experience

• Experience using Monday.com or similar project management tools.

• Knowledge of Google Analytics and ecommerce reporting platforms.

• Understanding of paid marketing, including paid social, programmatic and PPC.

• Experience working in a record label, artist ecommerce, entertainment, fashion, lifestyle,retailor fan commerce environment.

• Experience testing new ecommerce tools, Shopifyfunctionalityor digital commerce innovations.

• Strong written, verbal communication and presentation skills.

Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.

Job Category:

eCommerce