Salary: £50,000 to £60,000 DOE (plus equity)
Location: Central London. Hybrid,
Role Type: Full Time
Our client is a fast-growing DTC brand that has scaled quickly. They are now looking for an Ecommerce Manager to take full ownership of the website.
This isn't a role where you manage the brand website on the side. The site is the main engine of the business, and this person owns it: the platform, the trading, the CRO, the roadmap. You will report into the Head of Growth and work closely with an in-house design resource and an external web development agency, both of which you will brief and manage day to day.
Day-to-day performance of the DTC website, reacting quickly to what the data is telling you
Subscription management, and the levers that drive retention and lifetime value
Conversion rate, average order value and the overall shape of the trading calendar
The Shopify platform end to end, including the growing list of SKUs and bundles that sit on it
A live CRO and testing programme, built on real customer insight rather than guesswork
The web development agency relationship, briefing and holding them accountable for site builds and technical changes
The in-house design resource, directing their output on web and CRO projects
Reporting across revenue, conversion, AOV and the other numbers that matter to the business
Turning that reporting into clear next actions
Solid experience in ecommerce, ideally within a DTC or subscription business
Strong hands-on Shopify experience, including managing a platform with a high SKU/bundle count
A track record of driving CRO and conversion improvements through testing
Comfortable owning and briefing agency relationships
Strong analytical skills, confident pulling insight out of GA4 and platform data
Experience in a subscription or D2C consumer goods business
Exposure to international ecommerce growth, particularly in the EU
The team is small and lean, with growth genuinely core to the business. This role has no direct reports, but you'll have real ownership: briefing and managing the web agency and design team rather than sitting in a queue waiting for resource. It's a role for someone who wants to be close to the numbers and the site, not just overseeing from a distance.
If this sounds like your kind of role, we would love to hear from you. Apply now.
Please note that due to the high volume of applications we receive, we are not always able to respond to everyone individually. If you have not heard from us within two weeks, please assume that your application has not been successful on this occasion.
Our client is an equal opportunities employer and welcomes applications from all suitably qualified people regardless of age, disability, gender, gender reassignment, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex or sexual orientation. We are committed to building diverse teams and creating an inclusive workplace where everyone can do their best work.
The Growth Foundation (TGF) is an award-winning strategic growth partner for ambitious eCommerce and DTC brands - helping founders, operators, and investors scale with clarity, confidence, and expert support.
We combine deep commercial insight with a focused offering across five core pillars: Strategy, Talent Acquisition, Tools, Courses, and Community.
Founded in 2021 by Richard Chapple and Sarah Jasper-Baker - who helped scale Play.com, Gymshark, and The Hut Group into some of the UK’s most successful eCommerce brands - TGF now brings together a team of expert strategists, recruiters, and product builders who’ve supported growth for 100+ DTC businesses.
We work with brands at key inflection points - whether unlocking new revenue, hiring leadership talent, sharpening commercial strategy, or enabling teams through practical learning.
Through our trusted network of vetted delivery partners - including agencies and specialists in performance marketing, CRM, brand, creative, trading, and more - we connect clients with the right experts, and remain strategically involved to ensure delivery aligns with the growth plan.
Our five core pillars:
Strategy – Tailored commercial advice, brand positioning, and growth assessments that bring clarity to your next move.
Talent – Industry-leading recruitment for eCom-native talent across growth, performance, leadership, and operations.
Tools – Proprietary optimisation tools including Order Rescue, our Shopify Plus app that recovers lost revenue.
Courses – On-demand training built from proven frameworks — enabling founders and teams to move fast, without retainers.
Community – Founder Foundations, our peer-led event and content series for DTC leaders, operators, and investors who value honest insight over hype.
If you’re a DTC brand, operator, or investor looking to scale sustainably and strategically - let’s talk.
http://www.thegrowth.foundation/
