Description
HELP BUILD A DIGITAL EXPERIENCE THAT DRIVES GROWTH, PERFORMANCE, AND LONG-TERM STRATEGIC GROWTH.
POLYWOOD® is looking for a Director, E-Commerce who thrives in a performance-driven environment and enjoys work that blends digital strategy, financial ownership, customer experience, and cross-functional leadership. This role is perfect for someone who loves accountability, values measurable growth, and wants to lead a rapidly expanding direct-to-consumer channel that plays a critical role in our company’s future.
What You’ll Do:
• Own the E-Commerce P&L including budgeting, forecasting, and accountability for revenue, margin, and operating expenses across the DTC channel.
• Define and execute the long-term digital strategy and roadmap aligned with company objectives and market opportunity.
• Direct overall site taxonomy, navigation, and user experience to maximize product discoverability and streamline the path-to-purchase.
• Establish and enforce best practices for online product lifecycle management including SKU enrichment, categorization, and data integrity.
• Lead site UX development by partnering with design, reviewing key customer flows, and participating in testing to ensure a frictionless shopping experience.
• Own the Conversion Rate Optimization (CRO) strategy including goal setting, resource allocation, and oversight of the testing roadmap across all funnels.
• Drive advanced personalization and recommendation engines (Dynamic Yield, Nosto, Bloomreach) to deliver individualized experiences at scale.
• Utilize advanced analytics tools (GA4, Looker Studio) to identify systemic friction points and define high-impact improvements.
• Direct planning and flawless execution of seasonal launches, sitewide promotions, and major product rollouts.
• Conduct QA/UAT to verify product data accuracy, SEO tagging, and technical functionality across desktop and mobile platforms.
• Partner with Creative, Product, Marketing, Finance, and Operations to align priorities and execute against a clear e-commerce roadmap.
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What You Bring:
• 8+ years of progressive E-Commerce leadership experience, with at least 3 years in a Director or Senior Manager capacity, preferably within a high-growth DTC brand.
• Proven track record of owning P&L performance and successfully scaling a multi-million dollar e-commerce business.
• Exceptional leadership skills with experience building, coaching, and managing high-performing teams.
• Mastery of digital shopping behavior, advanced funnel optimization, and interpreting complex analytics to inform strategic investment decisions.
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Bonus Skills:
• Experience implementing advanced personalization engines and testing platforms.
• Deep technical familiarity with e-commerce platforms, integrations, and digital optimization tools.
• Experience leading large-scale digital transformations or platform migrations.
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Why You’ll Love Working With Us:
• Valued Contribution: You own and scale a critical revenue channel that directly impacts company growth.
• Strategic Influence: Shape the long-term digital roadmap and customer experience strategy.
• Cross-Functional Impact: Partner with leaders across Creative, Marketing, Finance, Product, and Operations.
• Purpose Driven Growth: Help build a sustainable brand that connects customers to products designed to last for generations.
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At POLYWOOD®, we design and build outdoor furniture that brings people together and stands the test of time. We do this using sustainable materials like our genuine POLYWOOD® lumber made from recycled plastics. But the strength of our products starts with the strength of our people.
This role plays an important part in shaping the digital experience that connects customers to our brand. By blending financial ownership, strategic leadership, and customer-centric optimization, you help ensure our DTC channel supports long-term growth and innovation.
Check out this video - Genuine Polywood
If this sounds like the kind of impact you want to make, we’d love to meet you! Apply today!
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POLYWOOD is an equal opportunity employer. POLYWOOD evaluates qualified applicants without regard to characteristics protected by federal, state, or local laws.
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E-Commerce strategy, DTC growth, P&L ownership, conversion rate optimization, GA4 analytics, personalization engines, digital merchandising, UX leadership, multi-million dollar revenue scaling, cross-functional governance
Our story began in the late 1980s when the outcome of government recycling programs created steadily growing mountains of recycled plastics. We saw opportunity in this landscape of overabundance, and through creative ingenuity, POLYWOOD® was born. Our low-maintenance, recyclable lumber was welcomed as a premier wood alternative in outdoor furniture with its all-weather endurance, improved aesthetics and exceptional durability.
One of the first products developed was the Classic Adirondack, which remains a favorite among our customers today. Since then, we have expanded our product lines to include additional adirondack styles as well as dining, lounges, deep seating, benches and swings.
Our goal is to deliver a quality product our customers want in a timely fashion. To achieve this vision, we developed state-of-the-art technology and lean manufacturing processes that have minimized our waste stream and ensured our products are built quickly and accurately. Our products are assembled, packaged and delivered all within days of receiving an order, satisfying the customer while saving warehouse space.
Our continual growth and success is fueled by a highly collaborative culture. We support a cross-departmental atmosphere where employees are encouraged to utilize all of their skills to their full potential. Together, we keep a constant focus on the future and promise to create and deliver thoughtfully designed products made in the USA.
