Job Description

We are seeking a data-driven and strategic EC & Digital Supervisor to lead our EC intelligence and performance marketing efforts. This role acts as a pivotal bridge between data insights and commercial execution. You will be responsible for driving growth through deep-dive ISV research (Tmall & Douyin), optimizing RTB media buying strategies across multiple stores, and enhancing CRM lifecycles. The ideal candidate will combine analytical rigor with strong stakeholder management skills to collaborate effectively with sales teams and distributors.

1. Performance Marketing & RTB Optimization (Key Focus)

• Take full ownership of Tmall In-site RTB advertising strategies. Partner closely with internal Sales teams and external Distributors to align media investment with sales targets.
• Manage and optimize ads account structures across multiple stores to maximize ROI.
• Continuously test and refine RTB tactics, audience targeting, and creative assets to improve invest efficiency.

2. CRM & Consumer Lifecycle Management

• Work with CRM agency to develop and execute CRM strategies for the Tmall Flagship Store to optimize the full consumer journey.
• Design targeted activities for new customer acquisition, to uplift ASP, and repurchase rate.
• Segment user databases to deliver personalized messaging and loyalty programs.

3. Market Intelligence & ISV Research (Tmall & Douyin)

• Work with ISV agency to conduct comprehensive semi-annual and annual research reports. Translate complex data insights into clear directives for sales execution and distributor operations.
• Conduct in-depth industry trend analysis, competitive landscape mapping, and consumer profiling to identify growth opportunities.
• Analyze product (inflow/outflow) and market share dynamics to provide actionable strategic recommendations for brand positioning.

4. Data Analytics & Reporting

• Oversee the daily/monthly collection and analysis of operational, advertising, and sales data.
• Generate regular performance dashboards and ad-hoc reports to track KPIs against business objectives.

5. Others:

Internal PO, PR process

Knowledge, Skills and Abilities:

• Platform Expertise: Deep understanding of Tmall ecosystem, especially in Tmall RTB
• Analytical Mindset: Strong ability to interpret complex data sets and convert them into business strategies.
• Communication: Excellent stakeholder management skills, able to communicate effectively with sales, distributors, and internal teams.
• Soft Skills: Detail-oriented, self-motivated, and able to work under pressure in a fast-paced EC environment.

Work Environment:

• Office environment

Experience:

• 3-5 years of experience in EC Operations, or Performance MKT, preferably within the FMCG, Beauty, or Healthcare industries.
• Proven track record of managing Tmall RTB performance and delivering measurable ROI improvements.
• Hands-on experience with CRM tools and consumer lifecycle marketing on Tmall.

Education:

• Bachelor’s degree in Marketing, EC, Statistics, or a related field.