Job Description

Behind every great cup of coffee is a great digital experience.

Join NESCAFÉ Dolce Gusto and help shape the future of our e-commerce business across the Czech and Slovak markets. From driving online growth and consumer engagement to enhancing customer experience and delivering impactful digital campaigns, you'll play a key role in one of Nestlé's most dynamic and innovative brands. If you're passionate about e-commerce, digital marketing, and turning data-driven insights into business results, we'd love to hear from you.

MAIN PURPOSE OF THE JOB:

• Drive consumer activities within dolce-gusto.cz and dolce-gusto.sk, to support recruitment of new members and increase value for current members (loyalty, consumption).
• Develop and execute an annual promotional plan. Driving efficiencies to maximize sales within given investment frame.
• Co-develop and co-execute the performance marketing strategy. Hold dedicated marketing budget within given guidelines, execute cooperation and spend with creative/digital agency.
• Develop and execute annual CRM strategy, oversee implementation of automated campaigns and create one-shot campaign with dedicated agencies / AI tools.
• Oversee implementation of features, updates, partner integrations, etc. to achieve and maintain exceptional consumer experience.
• Develop and ensure execution of Brand Website and Webshop strategy in alignment brands guidelines roadmap, working closely with brand lead and other relevant functions.
• Cooperate with dedicated global teams and 3rd party agencies.
• Provide customer service support and decide on the resolution of any consumer complaints.

KEY EXPECTATIONS:

• At least 2 years in e-commerce or digital marketing.
• Understanding of website technology landscape – CMS, Analytical platforms (GA4, PowerBI), advertising platforms (GMC, Meta Ads).
• Presentation skills, intermediate Excell skills (pivot tables, graphs, vlookup, mathematic functions).
• Basic analytical skills.

NICE TO HAVE:

• Any experience in FMCG food & beverages sector.
• Hands-on experience with website & digital marketing tools – CMS (Magento / Adobe eCommerce and others), Analytical tools (GA4, PowerBI), Advertising tools (GMC, Meta Ads).
• Basic knowledge in performance marketing and brand marketing.
• AI-enabled workflow.

What You’ll Gain with Us

Are you looking for a place where you can work flexibly, fairly, and with respect for your private life? With us, you’ll find benefits that help you grow, feel good, and have more space for what matters most to you.

• Opportunity for professional growth – collaboration with experts across the field and support for your education.
• Flexible working hours and the option to work from home based on agreement with your manager.
• 5 weeks of vacation + up to 5 Flexi Days according to internal rules.
• Meal allowance or a meal voucher of CZK 55 when working from home.
• Benefit Plus – a wide range of benefits in sports, culture, health, travel, and education.
• MultiSport card for relaxation and sports.
• uLékaře.cz free of charge – online prevention and specialist appointments for you and your family.
• Parental Policy – financial support during maternity leave, parental leave, or childcare.
• Contribution to pension or life insurance after the probation period.
• Group life insurance paid by the employer.
• Sabbatical for up to 6 months after 3 years in the company.
• Rewards for regular blood donors.
• Company events, workshops, health and development activities.
• Employee discounts on Nestlé, Nespresso, Purina products and other partners.
• Possibility to bring your dog to the office occasionally (designated areas within the Purina team).
• Partner discounts – sports, wellness stays, electronics, travel, automotive and more.

Everyone Is Welcome Here
We create an environment where everyone has equal opportunities regardless of age, gender, identity, orientation, health condition, nationality, or beliefs. We want everyone to feel safe, respected, and able to fully develop their potential.