Mission

Drive and optimize the e-business performance of independent retailers by ensuring the implementation of annual plans, monitoring digital performance, coordinating partners and ensuring high-quality online execution. Guarantee optimal brand visibility and rigorous data management in a constantly evolving e-business environment.

Key responsibilities

1. Strategic management & annual plans

• Design, deploy and monitor annual e-business plans for independent retailers.
• Implement and track annual plans: SEO / organic search, ratings & consumer reviews, Sampl.
• Work closely with the E-KAM Manager to prioritize growth levers.

2. Reporting & performance management

• Produce monthly reports: independent retailer performance, SimilarWeb, Dataseekers, retailer stock levels.
• Provide traffic reports for the monthly Executive Committee meeting.
• Identify and propose the necessary corrective actions to accelerate performance.

3. Analysis & competitive monitoring

• Monitor the overall performance of independent partner websites.
• Analyze SimilarWeb and KCP data on a monthly basis.
• Conduct regular monitoring of competitors’ digital strategy, visibility and activations.

4. Meeting preparation & business support

• Prepare presentation materials for recurring meetings: BUM meetings and independent retailer launch meetings.
• Lead or co-lead meetings dedicated to independent partners.

5. Operational management CPS / CCF / GWPs

• Ensure consistency between CCFs and e-retail files, in coordination with Trade.
• Coordinate the shipment of GWPs and commercial samples (IPXL, Coop).
• Oversee the proper execution of online offers.

6. Main point of contact

• Act as the central point of contact for independent retailers on all e-business topics.
• Manage Adobe-related requests.
• Ensure follow-up and coordination with Dataseekers & SimilarWeb.

7. E-KAM support & relationship management

• Monitor the E-KAM digital plan for independent retailers.
• Recommend additional activations and opportunities within the framework of commercial agreements.
• Organize regular meetings and maintain a strong working relationship with E-Business counterparts.

8. Grey market monitoring

• Carry out the monthly purchase and analysis of approximately 10 products as part of grey market monitoring.

Profile

• A master’s degree (or equivalent) from a business school with a specialization in marketing, digital, or business.
• Experience in e-retail within the luxury, beauty, or premium consumer goods sectors.
• Knowledge of e-commerce and e-retail strategies.
• Strong analytical skills, proficiency with reporting tools, financial rigor, and a strong sense of ROI.
• Keen eye for aesthetics, attention to detail, and an understanding of the image of luxury brands.
• Excellent interpersonal skills.
• Fluent in English and Dutch (mandatory).