Job Description

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries.

We connect. We inspire.

The Department for Education has announced that the British Council is set to take on the role of National Agency for Erasmus+.

In December the UK and EU arrived at a political agreement that the UK would rejoin the Erasmus+ scheme in 2027. That agreement has now been legally formalised under the EU-UK Trade and Cooperation Agreement.

The British Council has a longstanding commitment to supporting international exchange. It was a lead partner in the Erasmus+ UK National Agency from 2014-20, where Erasmus+ made a significant contribution to the UK's cultural relations activities, funding 8,091 projects, engaging 583,757 UK participants, and awarding around €1.1 billion to UK organisations.

Pay Band: Grade 7

Salary: £30,839 gross per annum

Contract Duration: 2 Year Fixed Term Contract with possibility of extension

Location: Cardiff, London, Belfast and Edinburgh.

Right to Work Requirements: Current right to work in the UK. The British Council is not able to support or sponsor work visa applications.

Closing Date: Applications will close on 12 August at 22:59 UK Time

We are operating on the basis that any offer is made pending client confirmation of funds.

Role Purpose:

The role holder will lead the planning, delivery and optimisation of paid and multi-channel marketing campaigns, ensuring effective audience reach, engagement and conversion. Owns channel management, media investment, campaign performance and optimisation activity to maximise marketing impact and return on investment. Develops channel-specific content and supports the promotion and amplification of events and engagement activity.

Leads optimisation decisions based on performance data, including budget allocation, targeting and creative adjustments. Owns Channel performance, A/B testing and paid campaign performance.

Main Responsibilities:

• Manages and evaluates consistent and replicable multi-channel marketing campaign plans for
• programme and sector activity.
• Ensures campaigns are commensurate with project prioritisation, scale and scope and are data- led, strategically aligned and sustainable.
• Plans, delivers and optimises paid and multi-channel marketing campaigns
• Adheres to guidelines and policy for use of agencies and third parties in marketing campaign and communication activity.
• Works with internal teams and external agencies to deliver campaign activity to agreed timelines and budgets
• Provides clear briefs and manages the quality of outputs, checking brand and ethical marketing guidelines are adhered to.
• Works collaboratively across the Erasmus+ marketing function, contributing to shared objectives and supporting delivery across campaigns, events and priority marketing activity as required to meet programme and organisational needs.
• Works and builds relationships with the British Council Marketing Automation team
• Promotes and champions best practice marketing through the global Marketing Community of Practice and the global network of marketing professionals.
• Proactively identifies and recommends continuous improvement opportunities through building knowledge of Erasmus+ programme and priorities, use of insight and performance data, and by staying abreast of latest developments in their field of marketing.
• Contributes to the analysis of existing and potential audiences to better inform the marketing strategy and the wider global portfolio.

Role Specific Knowledge & Experience:

Essential

• Experience delivering paid marketing campaigns across digital channels
• Experience in campaign optimisation and performance management
• Experience using data and analytics to inform marketing decisions
• Experience working with internal teams and external agencies
• Experienced in the design and delivery of marketing strategies and plans to support programmes/products
• Experience using analytics and reporting tools

Desirable

• Experience in the cultural, youth, sport, training, education or charitable sectors
• Experience in a global or international organisation
• Project management and/or project management tools
• Experience in content commissioning
• Experience supporting events or webinar delivery
• Line management experience
• Postgraduate or Masters level marketing or business qualification

Specific Requirements

• Degree in marketing, communications or a relevant discipline, or demonstrable equivalent professional experience.

British Council supports working in new ways such as hybrid working, subject to full approval by line management and conditional upon our ability to provide the appropriate level of service. This may not be appropriate for all roles but can be explored at interview.
#LI-Hybrid

A connected and trusted UK in a more connected and trusted world.

Equality, Diversity and Inclusion Statement

We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

Safeguarding Statement

The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.

If you experience any difficulties with submitting your application, please email askhr@britishcouncil.org