岗位概述:
The role is accountable for all trade marketing investments and activities. The role is expected to :
1) Deliver end-to-end activation plans, track execution, and continue optimizing.
2) Build strategies and methods for in-channel execution monitoring.
3) Have sharp business sense to provide accurate rolling forecast and demand forecast.
4) Support channel to coordinate with the cross-functional team to drive the project forward.
Principal Responsibilities主要职责:
1. In charge of trade spending and price strategy based on the business's overall objectives.
2. Ensure the effectiveness of TS investment and the achievement of sales volume, providing regular reports and insights.
3. Develop pricing strategies and promotion agenda(quarterly promotion618D11CNY), tracking the execution to ensure the target is achieved.
4. Work closely with key stakeholders to refine the channel value chain.
5. Provide a monthly demand forecast and improve forecast accuracy. Monitor DTs’ stock level to ensure a healthy and consistent growth.
6, Maintain efficient communication and coordination with the supply chain to align with the production of the goods.
7. Provide monthly sales tracking and a regular rolling forecast with valuable insights.
8. Analyze internal data, market trends, and consumer insights to identify opportunities and inspiring insights for growth and innovation.
9. Identify and align the key measurements for DTC business and develop EC dashboard.
10. Support EKAM with DT management.
11. Other duties as assigned.
Skills & Knowledge 岗位知识与技能：
-Self-driven, a positive "can do" approach to challenges and difficulties
-Ownership, proactively think and optimize own responsibility.
-Team player with excellent interpersonal skills
- Data-driven mindset with proficiency in analyzing data
Relevant Experience 相关经验：
3-5 years of working experience in E-Trade Marketing
Education Background 教育背景
Bachelor degree本科
English Proficiency英文水平
Daily application in written 日常书面
Computer Skill 电脑技能：
Proficient with MS PowerPoint and Excel
Perfetti Van Melle is a privately owned company, producing and distributing candies and chewing gums in more than 150 countries worldwide.
Employing over 17.000 people and operating 37 companies throughout the world, Perfetti Van Melle has a true global reach: it is present in the Asia Pacific Region, Europe, Middle East, Africa and the Americas
The industrial adventure of Perfetti Van Melle began many years ago, but it was in March 2001 that the current Group was set up through the merger of Perfetti Spa and Van Melle N.V. In July 2006 the Group acquired the Spanish company Chupa Chups S.A., famous all over the world for its lollypops.
Our brands convey the passion we have for our products. We continuously explore new ways of doing things and innovative ideas that will inspire and delight our consumers worldwide. Our global brands Mentos, Chupa Chups, Alpenliebe gratify, refresh, inspire consumers of all ages around the globe. Other brands are extremely popular in regional markets with innovative tastes that match local preferences.
