Job Description

About Us

Club L London is the next-generation online fashion retailer for the forward-thinking woman. Conceptualised and crafted in-house and abroad, we specialise in accessible luxury and designs of unrivalled quality that flatter all figures.

From prom to occasion, maternity, bridal, and beyond, we deliver an elevated shopping experience that connects our global community of trend-setting consumers, influencers, and content creators with fresh collections dropping weekly.

The Role

This role is based at our HQ in Dubai.

Own the commercial performance and day-to-day execution of the GCC & Australia digital business across both D2C and wholesale channels. You will be responsible for driving online sales, delivering a best-in-class localised customer experience, and executing the regional trading strategy across English /Arabic storefronts and wholesale partners.

Key Responsibilities

• Own the day-to-day trading of the GCC D2C website.

• Manage the complete onsite customer journey across English and Arabic websites.

• Develop and execute weekly trading plans, product launches, promotions and campaigns.

• Optimise onsite merchandising, navigation, search and conversion to maximise commercial performance.

• Own the localisation of the GCC customer experience, ensuring all content, campaigns, promotions and customer communications are relevant, culturally appropriate and optimised for GCC audiences.

• Champion the Arabic customer experience, ensuring high-quality localisation across all customer touchpoints.

• Support and grow GCC wholesale e-commerce partners, ensuring strong commercial performance and consistent brand presentation.

• Monitor trading performance and identify opportunities to improve revenue, conversion, AOV and profitability.

• Ensure all website content, pricing, promotions and product information are accurate and up to date.

• Conduct regular website QA and work with internal teams to resolve issues quickly.

• Collaborate with Marketing, CRM, Buying, Operations and Technology teams to deliver seamless campaigns, launches and customer experiences.

• Produce regular trading reports with actionable insights and recommendations.

Key Accountabilities

Commercial Performance

• Deliver revenue, conversion, AOV and gross margin targets across the GCC digital business.

• Execute weekly and seasonal trading plans.

• Analyse performance and recommend actions to achieve commercial objectives.

Website Experience & Localisation

• Own the end-to-end customer experience across desktop and mobile.

• Deliver a premium, localised shopping experience across English and Arabic websites.

• Continuously improve onsite merchandising, usability and localisation based on customer insights and market trends.

Wholesale E-commerce

• Manage digital execution for wholesale partners.

• Coordinate launches, product content and promotional activity.

• Identify opportunities to grow wholesale digital performance.

Cross-functional Collaboration

• Partner with Marketing, CRM, Buying, Operations and Technology to deliver commercial objectives.

• Ensure campaigns and launches are executed accurately and on time.

KPIs

• Revenue

• Conversion Rate

• Average Order Value (AOV)

• Gross Margin

• Website Conversion

• Trading & Merchandising Accuracy

• Localisation & Arabic Site Quality

• Wholesale Partner Performance

• Campaign Execution

Skills & Experience

• 3–5 years’ experience in e-commerce, digital trading or online merchandising.

• Strong understanding of D2C e-commerce, digital trading and onsite optimisation.

• Experience managing e-commerce platforms such as Shopify, Salesforce Commerce Cloud or Magento.

• Strong commercial acumen with the ability to analyse performance data and translate insights into actions.

• Experience localising digital experiences and content for regional markets.

• Preferably Fluent in Arabic and English (written and spoken).

• Excellent organisational skills with strong attention to detail.

• Experience within fashion, luxury or retail is preferred.

What Success Looks Like

• Consistent growth across GCC D2C and wholesale channels.

• A seamless, premium and fully localised customer experience across English and Arabic websites.

• Strong commercial performance driven through effective trading and optimisation.

• Flawless execution of campaigns, launches and promotions.

• Actionable insights that influence business performance and support growth across the GCC.