Job Description

• Plan, execute, and report on digital marketing campaigns across multiple online platforms
• Implement and optimize SEO strategies including keyword research, metadata updates, and website content optimization
• Manage content marketing initiatives, including blog strategy, content audits, imagery sourcing, and website uploads
• Develop website communication journeys through WhatsApp, chatbots, push notifications, and broadcast messaging
• Create, implement, and optimize email marketing campaigns and automated customer journeys to drive engagement and sales
• Develop lead acquisition strategies and manage customer databases for email, WhatsApp, and push notification communications
• Execute social media marketing campaigns to increase brand awareness, website traffic, customer engagement, and lead generation
• Monitor and analyze website, product and campaign performance using Google Analytics 4, Hotjar, and other reporting tools
• Support Conversion Rate Optimization (CRO) initiatives by enhancing website content, user experience (UX) and user interface (UI)
• Identify and manage external digital advertising opportunities and partnerships that align with brand objectives
• Build and maintain relationships with external partners, agencies, and internal stakeholders to support marketing and eCommerce initiatives
• Collaborate with internal teams to communicate product updates, website changes, and online marketing strategies
• Marketing/Business Tertiary qualification

Experience:

• Minimum of 1-year Digital Marketing experience including executing marketing campaigns, content creation, social media and email marketing.
• Advantageous: Experience with the Magento eCommerce platform

Skills:

• Understanding of SEM including Google PMax and Search Campaigns
• Understanding of SEO
• Copywriting skills.
• Google Analytics 4 knowledge.
• Conversion Rate Optimization knowledge including the use of tools such as Hotjar
• Excellent communication skills
• Strategic thinking
• Excellent organizational skills with the ability to manage multiple tasks across different platforms

Behaviours:

• Collaborative team player
• Creative and innovative thinker
• Agile and adaptable in a fast-paced environment.
• Positive mindset

Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.

Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We’re a purpose-led business, and on this team, you’ll share the pride of making an impact across a whole industry.

We’re the designers, the makers, the shakers and the teams behind the scenes.

Are you with us?