Abbott

E-Commerce Marketing Manager - O2O

Abbott  •  People’s Republic of China (Onsite)  •  6 days ago
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Job Description

Core Job Responsibilities:

平台运营与管理

  • 负责淘宝闪购平台的日常运营,保障平台有效运转,持续优化运营结果
  • 制定平台标准化运营体系,优化商品呈现、营销推广、流量调配相关规则,规范运营统筹,达成预期目标
  • 管理并对接三方运营商,负责平台搜索优化、资源投放与预算分配,确保平台呈现内容符合品牌规范和推广
  • 熟悉平台运营规则,协同商业团队优化库存周转,保障线上线下产品供应及配送时效,提升用户满意度

用户洞察与推广

  • 搭建用户体系,通过精细化运营,提升品牌力及产品生命周期
  • 收集并分析用户反馈,挖掘需求需求,完善用户服务体系

活动策划与执行

  • 策划线上线下联动的营销活动,制定执行方案并推动落地,确保活动效果最大化
  • 统筹活动资源,协调内外部团队保障活动执行,完成活动复盘与效果评估,持续优化策略

数据分析与策略优化

  • 负责平台的数据整理、定期复盘,输出分析报告,为运营决策提供支持
  • 基于数据洞察,优化运营策略,活动节奏、产品组合,提升运营有效性

团队协作

  • 线上线下内外部协同执行,推动资源整合,提升品牌市场形象

合规管理

  • 遵守公司标准操作流程和规范
  • 遵守公司财务、合规、法务等相关规定,确保行为符合公司的规范和要求

其他职责

  • 岗位相关的其他工作

Minimum Education:

  • 本科及以上学历

Minimum Experience/Training Required:

  • 工作经验:3年以上品牌管理或市场推广工作经验,熟悉医疗保健行业
  • 电脑能力:办公室相关软件应用,熟练运用ExcelPowerPoint进行数据分析和报告
  • 语言能力:英文流利
  • 职业操守和职业形象

能力要求

  • 战略思维
  • 市场与用户洞察
  • 数据分析
  • 客户管理
  • 合规风控

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Marketing Support

DIVISION:

EPD Established Pharma

LOCATION:

China > Shanghai : 388 W. Nanjing Road, Ciros Plaza

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Not Applicable

Abbott

About Abbott

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and www.facebook.com/AbbottCareers, on Instagram @AbbottGlobal, and on X @AbbottNews.

We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

Terms of Use: https://www.abbott.com/social-media-terms-of-use.htm

Industry
Healthcare & Social Services
Company Size
10,000+ employees
Headquarters
Abbott Park, Illinois
Year Founded
Unknown
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