Job Description

• Act as the commercial owner of Vodafone Qatar’s e-commerce channel, with full accountability for GMV, contribution margin, and customer experience.
• Own and manage the e-commerce P&L, including pricing mechanics, margins, promotions, logistics costs, marketing spend, and contribution after fulfilment.
• Build and manage monthly and quarterly trading forecasts (GMV, orders, AOV, conversion, attach rate), track actuals vs plan, and drive corrective actions.
• Lead category and assortment strategy, including decisions on what to sell / not sell, fast vs slow movers, attach products, and category economics.
• Drive analytics-led performance management, using dashboards and funnel metrics (traffic → conversion → AOV → repeat) to optimise growth and profitability.
• Own customer experience across the full e-commerce journey, including checkout, delivery, returns, refunds, and coordination with customer care to reduce contact drivers and improve CSAT/NPS.
• Plan, launch, and optimise e-commerce marketing and trading initiatives, working with performance marketing and brand teams to ensure ROI-driven spend and measurable outcomes.
• Lead seller, brand, and distributor management, including onboarding, commercial negotiations, SLA definition, catalogue readiness, and ongoing performance governance.
• Act as the business owner for e-commerce technology and UX, translating commercial and customer needs into clear requirements for platform, UI/UX, and development teams.
• Monitor competitive landscape, market trends, and regional benchmarks to continuously evolve Vodafone’s e-commerce proposition.

• Generate revenue and overachieve sales targets for ecommerce channels,
• Manage product categories and services offered to customers through digital channels,
• Monitor competition actions and prices, sales trends and make sure Vodafone offer is UpToDate and competitive,
• Plan, run and manage digital offers, promotions and campaigns to meet given sales targets,
• Work closely and maintain relationship with main tech vendors like Apple, Samsung, Google to get their support in new products launches, promotions and campaigns,
• Build long-lasting ecommerce partnerships to expand offer and customer reach,
• Coordinate with brand team the editorial plans on all social platforms and consistency of ecommerce communication across all digital channels (website, app etc.),
• Coordinate work with UI/UX team & web developers to ensure best experience for customers using ecommerce channels,
• Work closely with terminals and operations teams on forecasting to assure uninterrupted orders delivery to customers,
• Provide analysis and reports on metrics such as daily/weekly/monthly sales by product, category, campaign, channel etc.

• Bachelor’s or master's degree in business or relevant.
• Minimum 8 years’ experience across digital marketing, eCommerce

• Proven experience managing an e-commerce P&L, including pricing, margins, logistics economics, and marketing ROI.

• Strong hands-on experience in category management and merchandising, including assortment planning and trading decisions.

• Demonstrated capability in analytics and performance management, including funnel analysis, cohort performance, dashboards, and forecasting. Must have worked extensively on analytics platforms (Tableau, Adobe Analytics, Power BI, etc.)

• Experience working closely with operations, logistics, and customer care teams to deliver consistent customer experience.

• Prior exposure to seller / marketplace / partner-led models is highly preferred.

• Strong commercial and financial acumen

• Data-driven decision making and analytical thinking

• End-to-end e-commerce execution capability

• Strong stakeholder management and influencing skills