Job Description

We're looking for an Ecommerce Creative Strategist who lives at the intersection of data and imagination. This role blends creative thinking with performance marketing — you'll develop winning ad concepts, analyze what's working, and use AI tools to scale creative production that drives measurable results for DTC brands.

What You'll Do

Creative Strategy & Concept Development

• Research markets and competitors to find new creative angles and develop strong hooks for DTC products
• Analyze ad performance data (CTR, CPC, conversions) to identify winning creative patterns
• Write detailed, actionable briefs for video and static ads guiding designers, editors, and UGC creators
• Develop scroll-stopping creative that balances brand storytelling with conversion-focused messaging

Performance Analysis & Optimization

• Audit ad accounts and historical data to identify top-performing assets
• Review ad performance regularly and refine creative direction based on results
• Conduct creative audits across Meta, TikTok, YouTube, and Google
• Establish KPIs and metrics to measure creative effectiveness and ROI

AI-Powered Creative Production

• Leverage AI tools (Claude, ChatGPT, Midjourney, generative video) for copywriting, ideation, and asset generation
• Build scalable workflows that combine AI efficiency with human creative judgment
• Use AI to accelerate testing velocity while maintaining brand consistency
• Stay ahead of emerging tools and implement them strategically

Team Collaboration & Leadership

• Manage UGC creators and oversee editors to ensure content aligns with strategy
• Partner with media buyers, designers, and account managers for creative-media alignment
• Lead the eCommerce Marketing team responsible for messaging and ad production
• Present creative strategies and performance insights to clients and stakeholders

Requirements

• 3–5 years in creative strategy, performance marketing, or media buying for DTC/ecommerce brands
• Proven ability to guide creative across paid media, email, landing pages, and full-funnel campaigns
• Portfolio demonstrating winning ads across static and video formats
• 12+ months hands-on experience using AI tools for creative concepting, copywriting, and asset production
• Track record of measurable ROAS improvements through creative work
• Deep familiarity with Meta Ads Manager, TikTok Ads, and other paid social platforms
• Experience with A/B testing and iterative creative testing frameworks
• Strong brief-writing and creative documentation skills

Nice to Have:

• Experience managing UGC creators and content pipelines
• Background in copywriting or direct response marketing
• Familiarity with Shopify or WooCommerce
• Understanding of email marketing and lifecycle campaigns
• Experience building creative playbooks or brand guidelines