LOCATION: London
FUNCTION: Controlling
TEAM: EU Regional
MANAGER: Regional Brand Controller
KPIs: Sales and WH Planning Accuracy
ABOUT THE ROLE: Drive sales budgeting, forecasting, and financial planning for all online markets within the region ensuring accurate planning aligned with commercial calendars and business growth, collaborating closely with Sales Teams, Merchandising, Marketing and Expansion to support on planning.
RESPONSIBILITIES:
Sales & Financial Planning: Secure the sales plan by setting weekly and daily sales forecasts for each market. Collaborate closely with the E-commerce Controller to ensure this sales forecast provides a direct and accurate input for both ongoing financial P&L planning and the formal forecast and budget process.
Performance Monitoring: Drive regional net sales by continuously measuring performance against plan to identify opportunities for growth and improvement. Connect insights from sales, web, customer, and digital marketing investment data to steer commercial decision-making, collaborating closely with the E-commerce Controller to ensure all plans align with key KPIs.
Reporting & Follow-up: Analyze sales, web and customer data to identify key trends, commercial opportunities, and potential threats. Use these insights to suggest and review commercial activities, evaluate the financial impact of the customer offer, and apply key learnings to inform future strategy.
Warehouse Planning: Drive selling with logistical capacity as a key focus area. Partner with logistics to maintain cost-effective warehouse practices to maximizes both sales and profit.
Data Management: Maintain data consistency across systems (i.e. Anaplan, Synapps) to support planning accuracy
Financial Acumen: Confident in managing sales equations, forecasting, budgeting, and financial planning specifically for an online retail channel.
Commercial & Analytical Skills: Ability to analyze key e-commerce KPIs (traffic, conversion, AOV, returns, digital marketing) and translate data into actionable commercial strategies. Ability to develop custom tools in Excel and Power BI to enhance analytical capabilities and support planning accuracy.
Strategic Mindset: Developing and implementing long-term strategies to drive sustainable and profitable growth in the online market.
Cross-Functional Collaboration: Adept at working with diverse teams, including WH, Merchandising, Marketing, and E-com Operations, to achieve shared goals.
Effective Communication: Skilled in presenting complex financial and commercial data clearly to influence stakeholders and guide business decisions.
This is a full‑time role based in London. The position requires a presence in the office 3 days a weekTo apply for this role, please submit your application, including a copy of your CV as soon as possible.
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries.
But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers.
Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future.
Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you.
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