The E-commerce Content Associate Manager, Benelux willbe responsible fordriving best-in-class digital shelf execution and content excellence across key e-commerce and retail media channels within the Benelux region.
This role will act as the local market lead for e-commerce content activation, digital shelfoptimisationand product content syndication, ensuring that online shoppers experienceaccurate, engaging and conversion-focused product content across all key retail partners.
About the Role
Working closely with Global E-commerce, Marketing, Commercial,Regulatoryand external agencies, the successful candidate will manage content localisation, digital asset coordination, contentdistributionand digital shelf performance, helping to accelerate online growth and improve the consumer experience across the region. In this role you will report to the Global E-Commerce Media & Content Lead.
What You Will Do
Own the end-to-end eCommerce content process, from briefing and creation through to upload,publicationand ongoing optimisation.
Develop clear content briefs for internal teams and external agencies, ensuring alignment with brand, regulatory and commercial requirements.
Manage product content creation including copy, imagery, A+ content and enriched assets
Own and manage product content within Salsify (or equivalent, PIM/DAM platform).
Ensure all product data, copy and digital assets areaccurate,compliantand complete across channels.
Manage content uploads, updates and maintenance across retailer platforms and marketplaces.
Lead content syndication to key retailers and marketplace partners via Salsify or other content distribution tools.
Monitor publication status, troubleshoot issues and ensure content goes live as expected.
Maintain consistent product catalogues,taxonomyand content standards across all channels.
Track and optimise digital shelf performance, including content completeness, share of search and conversion drivers
Use tools such asProfitero,eStoreor similar to generate actionable insights.
Identifyopportunities to improve visibility, organicperformanceand conversion through content enhancements.
Conduct regular content audits and competitor benchmarking.
Support SEO optimisation and ensure alignment with retail media and commercial priorities.
Manage external content agencies, ensuring quality output, cleartimelinesand efficient delivery.
Act as a key point of contact across Marketing, Commercial, Regulatory and Global teams.
Coordinate content approval workflows, ensuring timely reviews and compliance requirements are met.
Drive efficient ways of working and continuous improvement in content processes.
Track and report key eCommerce content and digital shelf KPIs.
Build regular performance dashboards and business updates.
Translate insights into clear recommendations to improve content effectiveness and business performance.
Support annual planning and market growthinitiatives.
Who You Are
Proven experience in eCommerce content management, digitalcontentor marketplace operations
Strong understanding of end-to-end content processes (briefing, creation, upload, syndication, optimisation)
Hands-on experience withSalsify or similar content management / PIM platforms (essential)
Experience managingproduct detail pages (PDPs), A+ content and digital shelf optimisation
Familiarity withdigital shelf analytics tools (e.g.Profitero,eStoreor similar)
Experience working with digital asset management systems (e.g.Media Bank or similar ) including asset organisation,taggingand distribution
Basicproficiencyin Adobe Photoshop (or similar tools) to review, adapt orvalidatecontent assets
Highly organised with strong project management skills, able to manage multiple content workflows,deadlinesand stakeholders simultaneously
Proven ability to structure processes, prioritise effectively and ensure on-time delivery across complex, cross-functional projects
Strong stakeholder management and communication skills
Fluent in English and Dutch (bothrequired)
What We Can Offer You
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.
Innovate for Good | Excel Together | Be You with Us
06 aug. 2026
Essity263001
Essity - a globally leading hygiene and health company. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day.
Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life.
Our leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. The company’s headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm.If you want to join a company where dedication to people is powered by innovation, welcome to Essity!
