Job Description
About the Team
This role sits within our global e-commerce communications team and will work closely with the TikTok Shop business operations teams to seek out and build compelling media campaigns. You'll be critical to TikTok Shop's expansion, building powerful narratives that showcase the business impact we're creating for American brands and businesses, devising creative and strategic B2B and B2C campaigns.
We're seeking an exceptional, high-energy communications professional to help drive external storytelling for TikTok Shop in our largest global market. As TikTok Shop enters an exciting new phase of growth in the US with bold plans for 2026, this role will be at the forefront of shaping and executing the PR + communications for TikTok Shop in the US.
This is an exciting role for someone who thrives in fast-paced environments, brings infectious energy to everything they do, and has the media savvy and relationships to create meaningful impact for TikTok Shop.
Responsibilities
- Manage TikTok Shop communications efforts across the US market and serve as the primary comms point of contact for operations and business teams
- Craft bold, clear narratives that advance TikTok Shop's ambitious 2026 business goals—particularly stories that demonstrate our value to sellers, small businesses, and creators
- Drive compelling storytelling and secure high-impact media coverage positioning TikTok Shop as the platform of choice for merchants and brands in our key verticals of beauty, fashion, food, home, lifestyle and personal care
- Build and leverage deep relationships with top-tier national consumer, business, tech, trade, and retail media, proactively securing strategic coverage and managing the news agenda around TikTok Shop
- Act as a newshound—stay ahead of media trends, industry developments, and cultural moments to identify opportunities and advise leadership on risks and opportunities
- Train and coach executives and subject-matter experts, preparing them for media interviews, industry conferences, and public appearances
- Manage news cycles and issues with composure, strategic thinking, and cross-team collaboration
