Job Description

Location: Oudenaarde, Belgium – EU Headquarter

Reports to: Senior Ecommerce Manager

Type: Permanent, full-time

Are you passionate about translating brand strategy into compelling e-commerce activations that drive real commercial results? Samsonite Europe Nv is looking for an E-commerce Campaign Specialist to lead the planning and execution of campaigns across our Samsonite brand in 18 European markets.

In this role, you will be at the center of our Direct to Consumer digital activation, owning the E-commerce campaign calendar, shaping promotional strategy, and ensuring best-in-class execution across our brand website, with CRM and other channels supporting the on-site story. You will work closely with our Digital & Content team, Brand & product teams, CRM Lead, Merchandising Lead as well as our supporting agency to roll out onsite campaigns that are visually strong, conversion-focused, and consistently excellent across markets.

We are looking for a strategic thinker who is also hands-on in execution, someone who can own a brief from concept to live on site, challenge the agency on quality and timelines, and use data to continuously improve performance. You will need strong organisational skills, a sense of ownership, and the ability to communicate clearly with diverse teams across markets.

What You'll Do

Brand websites campaign planning

• Own the Samsonite ecommerce campaign calendar: seasonal activations, product launches, and promotional moments across 18 European markets

• Define website campaign mechanics, promotional tactics, and on-site activation strategy in alignment with brand, commercial, and retail goals

• Translate central content and campaign toolkits into effective on-site executions, adapting structure, messaging, and layouts to fit channel-specific needs and drive performance

Brand website campaign execution & rollout

• Plan and lead end-to-end campaign execution with the brand website as the primary channel, supported by secondary channels such as CRM, ensuring consistency, quality, and timely delivery across EU markets

• Create campaign landing pages and emails, combining creative direction, customer insights and performance data to deliver impactful experiences that drive conversion

• Brief the agency on all campaign assets, on-site content, and market adaptations and hold them accountable to timelines, brand standards, and performance outcomes

• Collaborate closely with content, design, and digital teams to deliver well-structured, conversion-focused campaigns that meet brand standards

• Serve as the central coordination point between stakeholders: local markets, content teams, designers, and digital teams, ensuring clarity, efficiency, and high-quality execution

Brand website performance, trading & optimisation

• Own website performance review across all key dimensions: campaign performance, channel contribution, and local country dynamics: using Dashboarding such as Power BI/ Google Data Studio, and Analytical platforms such as Contentsquare

• Go beyond reporting: analyse the data to understand the why behind performance trends, identify commercial opportunities and risks, and bring prioritised optimisation recommendations to the ecommerce team

• Run a structured weekly performance rhythm: sell-out and trading trends shared with the ecommerce team, monthly country performance updates, and post campaign reviews with clear learnings

• Act as the commercial eye on the website: connecting what is happening on-site with channel, campaign, product, and market dynamics to build a joined-up picture of performance

• Feed performance insights directly back into campaign planning, briefing, and agency direction, closing the loop between data and execution

What We're Looking For

Experience & skills

• 4–7 years of experience in ecommerce, digital marketing, or campaign management: ideally in a multi-market consumer brand

• Proven track record of managing campaign calendars across multiple markets, from planning through to live execution

• Strong agency management skills: experienced in directing agency partners and holding them accountable to timelines, quality, and brand standards

• Confident working with performance data daily: experience with Google Data Studio, Power BI, and/or Contentsquare (or equivalent tools)

• Experience coordinating across multiple markets or country teams: comfortable managing competing priorities across geographies

• Comfortable learning ecommerce platforms and page building tools; experience with design tools like Figma or website builders is a plus

• Understanding of how campaigns connect to CRM and on-site optimisation

Who you are

• A strong communicator: you align cross-functional teams, manage stakeholder expectations, and translate strategy into clear direction

• Detail-oriented on execution, but able to zoom out to the strategic picture and make prioritisation calls

• Performance-driven mindset: you analyse data daily, understand the commercial implications, and translate insights into strategic decisions

• Strong commercial acumen: you can connect on-site performance to channel mix, product trends, and market dynamics and turn that into a clear story for stakeholders

• Comfortable with pace and ambiguity: ecommerce moves fast, priorities shift, and the best campaigns are the ones that adapt

• A collaborator by default: you bring people with you rather than working around them

• Fluent in English; additional European language a plus

What We Offer

Joining Samsonite means joining a global leader with a strong heritage — and a team that believes in growth, passion, and people. We offer an attractive and competitive package, including:

• A strong compensation package — competitive salary aligned with your experience.
• Excellent pension scheme —supporting your long‑term financial wellbeing.
• Group insurance —comprehensive coverage for peace of mind.
• Lunch and Eco vouchers —daily convenience and added value.
• Extra holidays —because balance matters.
• A global brand environment — work with passionate colleagues across Europe.
• Room to grow — develop your skills, bring your ideas, and own the E-commerce campaigns

Travel is one of life’s greatest experiences. Are you ready to travel with us?

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