Job Description

We are committed to creating empowering, emotive, and everyday designs that allow our customers the means to express themselves authentically, in every occasion.

#COLOROUTSIDETHELINES

We are looking for who is ready to make a difference, into an intercultural environment made of love and passion, talents and out of the box thinkers.

Marni is looking for a Business Analyst & Project Coordinator – E-commerce to join the E-business team. S/he will be responsible for analyzing e-commerce data and coordinating digital projects, with the goal of improving conversion rates and supporting data-driven decision-making.

This position combines strong analytical expertise, project ownership, and the ability to work in cross-functional environments, acting as a key point of reference for analytics, tracking, and user experience optimization initiatives.

Key Responsibilities

Data Analysis & Insight Generation

• Analyze e-commerce performance using Adobe Analytics (primary tool), Power BI, and ContentSquare
• Generate insights on sales, user behavior, product performance, and channel effectiveness
• Develop and maintain dashboards and reports to support business needs
• Define advanced metrics and segments based on business requirements
• Support leadership and operational teams with data-driven analysis

Tracking, Data Quality & BI

• Own and ensure the quality of digital data
• Manage and oversee website tracking (Adobe Analytics), including:
  • Gathering business requirements
  • Defining technical specifications
  • Coordinating with agencies and stakeholders
  • Validating implementations and monitoring data accuracy
• Collaborate with BI teams on data pipeline development and reporting

Experimentation & Personalization

• Support A/B testing activities (test design, KPI definition, tracking, and results analysis)
• Lead on-site personalization initiatives (e.g., recommendations, carousels, notifications)
• Monitor the impact of initiatives on conversion rate and key KPIs

Project Coordination

• Coordinate change requests and projects within the e-commerce roadmap
• Collect requirements and align stakeholders (UX/UI, merchandising, content, operations, IT)
• Manage timelines, priorities, and budgets
• Coordinate User Acceptance Testing (UAT) and monitor releases
• Analyze performance post go-live

Collaboration

• Partner with Marketing and CRM teams on cross-functional initiatives (e.g., segmentation, attribution, lifecycle)
• Interface with external agencies and global teams (Digital, IT, BI)

Requirements

Hard Skills

• Proven experience in web analytics and digital data analysis
• Strong expertise in Adobe Analytics (must have)
• Experience with BI tools (e.g., Power BI)
• Familiarity with UX analytics tools (e.g., ContentSquare)
• Ability to define tracking requirements and interpret technical implementations
• Basic knowledge of A/B testing and Conversion Rate Optimization (CRO)
• Experience with Salesforce Commerce Cloud will be a plus
• Knowledge of tag management tools (e.g., Tealium) will be a nice to have

AI & Tools

• Advanced use of ChatGPT / Claude for analysis, reporting, and decision support
• Strong prompting skills (must have): structuring requests, iterating, and validating outputs

Soft Skills

• Strong analytical and problem-solving abilities
• High attention to detail and data quality
• Project management and coordination skills
• Effective communication and stakeholder management

#LI-MAR #Li-Hybrid

Creativity at Marni comes from differences. We nurture an inclusive environment where unique talents, cultures, and perspectives are recognized and encouraged to evolve together.