Job Description

Location: Dar es Salaam, Tanzania

Industry: Gaming / Lottery Operations

Reports To: National Sales Manager

About the Role

This role supports the strategic growth of the National Lottery in Tanzania by driving customer acquisition and engagement across the Company e – Commerce channels (IPLS Web platform & Mobile App). The role is accountable for increasing app downloads and usage, accelerating games performance, enhancing retail penetration through strategic Key Account acquisition and management, and strengthening B2B partner relationships to expand market reach, optimize performance, and drive sustainable revenue growth.

This role supports the strategic growth of the National Lottery in Tanzania through digital innovation, retail expansion, and strategic partnerships, driving customer acquisition, market penetration, and sustainable revenue growth across digital and physical channels.

Responsibilities

Ecommerce Growth and Customer Acquisition

• Drive growth of the IPLS Website and Mobile App through customer acquisition and retention initiatives.

• Develop and execute e-commerce strategies to increase digital sales and player engagement.

• Increase mobile app downloads, registrations, activation, and active usage.

• Monitor and optimize customer acquisition costs, conversion rates, and lifetime value.

• Identify and implement initiatives to improve the customer journey and digital experience.

Digital Product and Technology Enhancement

• Drive technology requirements and enhancements to ensure the IPLS platforms remain competitive and benchmarked against leading global gaming and sports betting operators.

• Collaborate with ICT and vendors to prioritize and implement platform improvements.

• Oversee new sales channels, integrations, and digital developments to support business growth.

• Follow up on technical requirements and ensure timely implementation of agreed initiatives.

Key Account Management and Retail Penetration

• Acquire, onboard, and manage strategic Key Accounts to drive revenue growth and market expansion.

• Develop account plans to maximize sales performance and deepen customer relationships.

• Enhance retail penetration by expanding the footprint and performance of key retail partners.

• Conduct regular visits to key account outlets to strengthen relationships and identify growth opportunities.

• Drive upselling and cross-selling initiatives across managed accounts.

B2B Partner Acquisition and Relationship Management

• Identify, acquire, and onboard new B2B partners to expand distribution channels.

• Build and maintain strong relationships with partners to enhance market reach and performance.

• Monitor partner performance and implement initiatives to optimize results.

• Provide training and support to partners as required.

Sales Performance Monitoring and Reporting

• Monitor key performance indicators (KPIs), including sales volumes, conversion rates, customer acquisition costs, and channel performance.

• Prepare and present sales reports, forecasts, and pipelines to Management.

• Analyze sales trends and recommend corrective actions to achieve business targets.

• Report on progress of new channels, partnerships, and system integrations.

Customer Insights and Data Analytics

• Work closely with Marketing and ICT to analyze customer behavior, trends, and segmentation.

• Leverage data analytics to drive targeted campaigns and improve customer engagement.

• Collect and analyze customer feedback to enhance products and customer experience.

Market Intelligence and Competitive Analysis

• Stay informed on industry trends, gaming developments, and market conditions.

• Conduct competitor analysis to identify opportunities, threats, and best practices.

• Recommend strategies to strengthen Company’s market position and competitive advantage.

Stakeholder Management and Cross-Functional Collaboration

• Collaborate with Marketing, ICT, Product Development, and Operations to ensure alignment of initiatives.

• Maintain effective communication with internal and external stakeholders.

• Work closely with the National Sales Manager to align on targets, priorities, and strategic initiatives.

• Facilitate meetings, agreements, and other administrative requirements supporting business growth.

• This structure clearly positions the role as a strategic growth function spanning Digital Commerce, Customer Acquisition, Retail Penetration, Key Accounts, and B2B Partnerships.

Requirements

• Bachelor's Degree in Sales and Marketing

• 5 years + in business management including sales

• 5 years + in Lottery, Gaming sales environment, Telcos, Bank or similar industry with E-commerce.

• Effective Communication, leadership and Teamwork skills

• Technical Know-how and problem-solving skills