At Dyson, we don’t follow convention, we engineer new ones.
As Lead Livestream & Content Expert, you will be responsible for driving commercial performance across live commerce channels through high-impact livestream execution and structured content creation.
This role leads by example in livestream sales delivery, campaign execution, and performance optimisation, while contributing to content strategy, affiliate enablement, and studio excellence.
The role combines strong on-camera presence with operational ownership to maximise revenue, improve conversion performance, and strengthen platform growth.
Key Responsibilities
1. Commercial Livestream
Lead and host high-performing livestream sessions across ecommerce platforms
Drive revenue through structured selling frameworks, bundle positioning, and promotional sequencing
Take ownership of GMV targets, conversion rate, and average order value
Anchor key campaign periods and major platform sale days
Maintain strong audience engagement and brand representation
2. Live Performance Optimisation
Review post-live performance data and identify improvement areas
Refine selling scripts, hooks, and objection-handling techniques
Improve demo flow and time allocation within livestream sessions
Share best practices with team members to uplift overall live quality
3. Content & Asset Development
Extraction and creation of high-performing short-form clips from livestream sessions
Demo library development for product showcases and affiliate support
Ensure content output aligns with campaign priorities and commercial goals
Contribute to improving content formats that increase platform engagement
4. Affiliates & Guest Streamers Enablement
Support affiliate livestream preparation with product insights and demo direction
5. Studio & Operational Excellence
Ensure studio readiness, demo quality, and presentation standards are consistently maintained
Identify opportunities to improve demo execution and technical setup
Maintain discipline in reporting, performance tracking, and asset organisation
Skills & Experience
Strong commercial selling capability in live environments
Confident on-camera presence
Ability to analyse live performance data and adjust execution
Basic video editing and content production capability
High accountability and ownership mindset
Comfortable operating in campaign-driven and performance-focused environment
Personal Attributes
Passionate about learning, innovation, and skills development.
Inspiring communicator and role model. Analytical, detail-oriented, and self-driven.
Thrives in a fast-paced, changing environment with a hands-on approach.
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
Dyson solves real-world problems and creates better products through the application of engineering, science, design and creativity. It is a family-owned, global technology company, founded by Sir James Dyson who remains at the helm alongside his son Jake.
Since inventing the first cyclonic bagless vacuum cleaner, the DC01, Dyson has consistently invested in research and development to improve its products and technologies radically. Dyson offers products across a growing range of areas: floorcare, air purification, robotics, haircare including formulations, lighting, hand drying, and most recently audio. Dyson continues to expand into new areas.
Today, Dyson sells products in more than 80 markets, has 450 Dyson stores worldwide and is available in all major technology and beauty retailers. Dyson has global headquarters in Singapore and major technology campuses in Singapore, the UK, Malaysia, and the Philippines. Its global team of engineers, scientists and software developers are focused on developing technology-enabled products which work better and which people love to use. Key areas of focus have included high-speed electric digital motors, sensing and vision systems, robotics, machine learning and aerodynamics.
Beyond products, to encourage an inventive future, Dyson is also inspiring the next generation of engineers and inventors through the Dyson Institute of Engineering and Technology, the James Dyson Foundation and the James Dyson Award.
The Dyson family applies its problem-solving approach in other fields, and established Dyson Farming in 2012. It is one of the largest farming businesses in the UK, extending to 36,000 acres across Lincolnshire, Oxfordshire, Gloucestershire and Somerset. It is a family-owned enterprise unlike any other, focussed on long-term investment in British farming and the countryside to grow tasty and nutritious food.
