EcoFlow

DTC用户运营负责人

EcoFlow  •  Onsite  •  7 days ago
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Job Description

DTC用户运营负责人深圳全职智能制造 / 工业互联网 / 工业自动化职位 ID:A72225职位描述1、用户增长与生命周期运营
- 设计并执行新用户激活、留存、复购策略;
- 构建会员体系、积分体系、订阅机制;
- 通过邮件、短信、社媒、网站触点形成多渠道触达闭环。
2、用户分层与精细化运营
- 与BI产品经理合作,建立用户画像与分层模型;
- 规划不同层级的用户激励与内容策略;
- 建立用户行为监控与A/B测试机制,持续优化转化。
3、内容与社区运营
- 构建用户内容生态(UGC、评测、分享计划);
- 推动用户社群建设与自传播机制;
- 与市场、品牌团队协同,增强品牌长期关系。职位要求1、具备DTC或电商用户增长、CRM、留存经验;
2、熟悉数据分析与用户分层;
3、有会员体系、积分系统、或营销自动化经验;
4、具备强策略思维与跨部门沟通能力。 投递
EcoFlow

About EcoFlow

EcoFlow is a leading eco-friendly energy solutions company with the vision to power a new world. Since its founding in 2017, EcoFlow aims to become a reliable and trusted energy companion for individuals and families across the world, providing accessible and renewable power solutions at home, outdoors, and in mobile spaces. Today, with operational headquarters located in the USA, Germany, and Japan, EcoFlow has empowered more than 2.5 million users in over 100 markets worldwide.

Industry
Manufacturing & Production
Company Size
501-1,000 employees
Headquarters
Seattle, Washington
Year Founded
Unknown
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