Job Description

Drivers Marketing Manager MENA

Department: Corporate Marketing

Employment Type: Full Time

Location: Egypt

Key Responsibilities

• Comms strategy & GTM plans
• Campaign Execution: Implement and monitor driver marketing campaigns across MENA, ensuring alignment with regional strategy
• Metric Monitoring: Track and report on KPIs such as new driver acquisition (CAC), active driver rates, and retention
• Channel Management: Support omni-channel communications, including CRM (Push/SMS), social media, and local driver communities
• On-the-Ground Coordination: Manage logistics of local offline activations and driver events, ensuring high-quality execution and brand consistency
• Stakeholder Support: Act as a bridge between local teams and HQ, adapting global guidelines into MENA-ready content
• Market Research: Conduct surveys, focus groups, and competitor analysis to keep our value proposition sharp and relevant
• Supplier Coordination Source and manage local vendors (print shops, event agencies, etc.) for cost-efficiency and quality

Skills, Knowledge & Expertise

• 3+ years in marketing (ride-hailing, startup or gig-economy experience is a major plus)
• Solid understanding of digital marketing basics, brand-building, and CRM/Analytics tools
• Organized and detail-oriented; able to manage multiple moving parts across markets
• Proactive, you look for solutions and suggest improvements
• A deep feel for MENA cultural nuances and driver behavior
• Confident presenting campaign plans and results to senior stakeholders, comfortable in the room, not just behind the deck
• Comfortable in Excel/Google Sheets to pull data and find the story behind the numbers
• Hands-on with AI tools to speed up execution (content drafts, data analysis, research synthesis)
• Arabic and/or French required depending on market focus; English proficiency at least at B2 level for HQ collaboration

Why join us

• Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
• Develop your professional skills with access to mentoring, career consulting, and learning programs.
• Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
• Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
• Work alongside people who take initiative, speak openly, and challenge themselves to grow.
• Improve your language skills through co-financed courses and internal speaking clubs.