Job Description

Drivers Marketing Lead LATAM

Department: Corporate Marketing

Employment Type: Full Time

Location: Colombia

As one of the leading ride-hailing companies in the world, inDrive has been redefining mobility since 2013 through innovative technology and bold new business verticals on our journey to becoming a global super app. But we are more than a tech company — we exist to challenge injustice and create fairer opportunities for millions of people worldwide. Every role here drives meaningful impact, empowering communities and shaping the future of mobility and beyond. Join us to build, grow, and make a real difference — at scale.

Please submit your resume in English. Otherwise, your application will be dismissed.

We are looking for an experienced Drivers Marketing Lead to drive impactful marketing strategies across LatAm. If you have a strong background in brand building, thrive in data-driven environments, and are passionate about creating locally relevant campaigns that connect with drivers, we’d love to hear from you!

Key Responsibilities

• Expertise in marketing tools and brand-building strategies, demonstrated by 5+ years of experience in marketing.
• Strong project management skills with a proven ability to coordinate cross-functional teams as well as manage multiple stakeholders.
• Proactive mindset with the ability to independently identify opportunities, generate ideas, and propose impactful projects beyond assigned tasks.
• Proven skills in sourcing and negotiating with local suppliers to ensure quality, efficiency, and local relevance.
• Data-driven approach and daily dashboards monitoring habits, with the ability to showcase results through measurable impact on key metrics.
• Deep understanding of LatAm countries local cultural nuances and ability to apply this in driver marketing strategies.
• English proficiency at C1 level or higher.
• Expertise in ride-hailing would be a great advantage.

Skills, Knowledge and Expertise

• Creating & executing Driver Marketing strategy for InDrive ride-hailing app for all countries with inDrive presence in the LatAm region (16+ markets with main focus on Brazil, Mexico, Peru, Colombia, Chile, etc.).
• Focusing on key analytically proven business metrics improvements (number of active drivers, increasing the segment of full-time drivers, new driver acquisition, retention) through Driver Marketing activities.
• Owning and developing omni-channel driver communication stream with both current drivers and potential drivers on the market, including CRM, performance marketing, SMM, driver influencers, rich media, etc.
• Executing driver marketing campaigns on the ground.
• Leading cross-functional collaboration with different HQ teams and local teams on driver marketing.
• Conducting customer development (cus-dev) and research among drivers.
• Bringing local expertise to the HQ Driver strategy.