In this role, you will lead the development and execution of end-to-end marketing strategies for the domestic artist roster through a global lens, driving audience growth, cultural impact, and commercial success through data-led insights, innovative campaigns, and cross-functional collaboration.

What you'll do:

• Deliver end-to-end marketing strategies for the domestic roster, with a strong focus on amplification, audience development, first party data strategy, and data-driven insights. Ensure alignment and integration across marketing & promotions to deliver cohesive and impactful campaigns.
• Oversee the creation and delivery of all marketing assets, including digital content and campaign collateral. Produce local content by managing end-to-end creative execution – from briefing and liaising with creatives, to coordinating shoots, managing budgets and contracts and ensuring timely delivery of final assets.
• Set and lead the international strategy for domestic artists, identifying global growth opportunities. Coordinate international campaign alignment by partnering with global label teams on timelines, strategy, assets, and artist schedules.
• Manage and allocate marketing budgets ensuring optimal return on investment. Lead media strategy and buying across key platforms, including Spotify, Google (YouTube), Meta and TikTok.
• Identify and secure branding, commercial and industry partnership opportunities for roster.
• Work closely with artists to define and evolve their visual brand identity, delivering cohesive release tools such as press images, artwork, websites, and both long- and short-form content. Key liaison with artists’ wider teams, including agents, and promoters, to align on strategy.
• Manage the delivery, ingestion, and scheduling of domestic releases, including art, audio, label copy, and videos. This includes overseeing the domestic front-line spatial audio delivery
• Lead campaign analysis and reporting, (including PCRs) to internal teams, artists, and management. Monitor release performance, conducting ongoing analytics and comparative analysis to optimise results.
• Oversee physical production processes, including CD, vinyl, and merchandise manufacturing.
• Create strategic resources, including DNA documents, artist decks, and presentations.
• Manage invoice processing and vendor onboarding across A&R + Domestic Marketing
• Track, liaise on, and maintain accurate records of supplier and partner contracts (tools creation, not recordings).
• Prepare and submit funding applications (NZOA, Te Māngai Pāho etc) and campaign reporting.
• Manage submissions for industry awards (e.g. Aotearoa Music Awards) and other relevant recognition opportunities.

What you’ll bring:

• 3-5 years marketing experience.
• Ideally experience working with New Zealand artists and existing relationships with key partners.
• Creative, proactive, culturally aware.
• Excellent communication and stakeholder management skills.
• Highly organized with strong multi-tasking capability.
• Digitally fluent with social, content, influencer, paid media and analytics experience.

What we offer:

• You’ll join an inclusive, collaborative and passionate global community where you can fuel the creative journey and make a difference.
• Flexible working (in office and from home).
• Company supported Private Health Insurances.
• Additional leave programs and wellbeing benefits.
• Generous Sony discounts across the Sony Group.
• Employee Assistance Program for all team members and family.
• Continually investing and fostering your professional growth & development.

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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