Job Description

Principal Advisor – Marketing

• Wellington based
• 18-month fixed term opportunity
• Use your marketing leadership experience to deliver high-impact campaigns that make a real difference for New Zealanders.
• Join a high-performing team focused on driving customer action through well-planned, insight and data-led campaign delivery.

Mō mātou | About us

The Marketing team sits within the Executive Services and Communications group. This brings together communications, governance and leadership support functions to provide a clear and consistent voice for Inland Revenue.

We deliver around 30-40 targeted campaigns each year. Our focus is on helping customers know what they need to do and making it easier for them to take the right actions, at the right time, to meet their tax obligations.

At Inland Revenue Te Tari Taake we’re passionate about Aotearoa New Zealand being a great place to live and work. We’re making it simpler for everyone to pay tax that pays for things like health care, education and protecting the environment.

We are committed to keeping to the Treaty of Waitangi's guiding principles in our work for and with Māori customers and our employees, their whānau, hapū and iwi.

We are committed to building an inclusive workplace free from inequalities, where all our people are valued, respected and feel supported to reach their full potential.

Mō te tūnga | About the role

As a Principal Advisor, internally known as Domain Principal, you will report to the Domain Lead (Marketing Manager) and lead the planning and delivery of complex, multi-channel campaigns. You will work closely with senior leaders and stakeholders across Inland Revenue to ensure campaigns are well-designed, coordinated, and delivered on time.

In this varied role you will:

• Lead end-to-end campaign delivery, from strategy and planning through to implementation and reporting/review

• Provide strategic advice to senior leaders with the ability to weigh up different campaign approaches, and understand priorities, and trade-offs

• Build strong relationships across the organisation to align campaign activity with business objectives and operational impacts

• Coordinate inputs from different teams to ensure campaigns are delivered consistently and efficiently

• Strengthen campaign processes, ways of working, and delivery across the team

• Use data and insights to guide decisions and improve campaign performance over time

• Support and mentor others to build campaign capability and consistency
  

Mōu | About you

To be successful, you will bring:

• 10 years + senior marketing experience

• Strong experience leading multi-channel campaigns, including direct marketing

• Data and analytics capability, with experience using data insights to shape campaign strategy and post campaign reports

• Proven ability to work with senior stakeholders and provide clear, practical advice that contributes to their business objectives
• An ability to manage competing priorities and delivering campaigns on time and within budget
• Confidence working across teams to bring people together and get things done
• A focus on improving processes and making delivery more effective over time
• A commitment to developing others and raising capability across the team

We would love to hear from you if you’re passionate about the power of marketing to influence customer behaviour, are comfortable providing excellent advice, and have the confidence and curiosity to ask the right questions.

Tono mai | Apply here

Please outline in your application how your skills and experience align with the advert and role description. For more information about the role and to request a copy of the Role Description, please contact irdcareers@careers.ird.govt.nz

Like you, we pride ourselves on our friendly and informative communication. If you need accessibility assistance at any point in the application process or would like to know more about what accessibility and inclusion means to us, please call 0800 775 247 to leave a message and a member of the team will be in touch.

Applications close 5pm, Wednesday 17th June 2026

Please note, we’ll review applications as they come in and you may hear from us before advertising closes.