VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling.
We are looking for an exceptional District Manager to join VF in order to manage all VF stores based in Madrid, Andalucía and Portugal The position is based in Madrid
Let’s talk about the role!
The District Manager leads a portfolio of stores of multiple brands, to deliver outstanding commercial results, operational excellence, and an exceptional customer experience. They serve as the primary leader for Store Managers, ensuring strong execution of retail standards, people development, brand expression, and continuous improvement. This role acts as the critical connector between store teams and headquarters, driving accountability, engagement, and performance across all KPIs.
PRIMARY ACCOUNTABILITIES
Leadership and performance management
Lead Store Managers to deliver sales, profitability, productivity, and KPI objectives across the
district.
Analyze performance trends, identify risks and opportunities, and implement action plans to drive
results.
Conduct structured store visits focused on coaching, performance assessment, and execution quality.
Lead focused performance recovery plans in underperforming stores, providing hands on support and coaching until sustainable improvement is achieved.
Translate performance data into clear, practical insights for Store Managers, linking commercial results to behaviours and actions in store, ensuring high standards of customer experience.
Operational Excellence and execution
Ensure flawless execution of brand and operational standards including visual merchandising, in‑store
marketing, and operational routines.
Oversee inventory management accuracy, stock flow, and shrink prevention.
Ensure stores meet all compliance requirements: health & safety, labor law, security, and audit standards.
Support openings, closures, remodels, and new retail initiatives within the district.
Manage workforce hours to store budgets, in compliance with labor regulations and company policies.
Ensure store teams are clear on priorities, focusing on a small number of high impact actions rather than competing initiatives.
Customer experience and brand elevation
Champion world‑class customer experience across the region ensuring service standards are
exceeded.
Monitor customer metrics and drive improvement plans across districts.
Ensure strong brand expression through VM quality, store environment, and storytelling excellence.
People leadership and Talent Development
Recruit, onboard, and develop Store Managers and future leaders through coaching, feedback, and capability-building programs.
Conduct regular performance reviews, manage underperformance, and drive succession planning.
Promote an inclusive, people‑first culture focused on teamwork, accountability, and engagement.
Identify training needs and partner with HR/Training teams on development initiatives.
Champion team development, ensuring we have succession plan, internal promotions, consistency of execution across stores.
Customer and Brand experience
Champion brand DNA across stores ensuring strong visual identity, product storytelling, and elevated customer experience.
Ensure stores execute brand initiatives and marketing campaigns consistently and on time.
Model exceptional customer service and coach store teams to adopt best practices.
Cross functional /brand collaboration and communication
Act as the voice of stores with Brand’s HQ functions (Merchandising, VM), collaborate with central retail operations.
Communicate priorities, process changes, and performance expectations clearly to Store Managers.
Leverage technology and digital tools to support operations and reporting routines.
Work closely with the Local HR, Health and Safety and Asset protection teams.
QUALIFICATIONS & SKILLS
-7+ years of retail leadership experience including multi‑site responsibility.
-Proven record of achieving commercial and operational results.
-Strong people leader with demonstrated coaching and development skills.
-Data‑driven decision maker with strong business acumen and planning capability.
-Able to manage complexity, ambiguity, and pace across multiple locations, while maintaining focus on execution excellence
-High learning agility and adaptability in fast‑paced, evolving retail environments
-Availability to travel internationally and to work on week ends.
-Residence in Madrid.
What’s in it For You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.
Free to Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.
If you like what you have read and want to join our team then we would like to hear from you!
Hiring Range
€49,920.00 EUR - €62,400.00 EUR annually
annually
Incentive Potential This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
The North Face®, a VF Corporation brand, is the premier exploration company in the world. Founded in the counterculture of Berkeley, CA in 1966 we have a long and storied legacy of enabling exploration, loving and protecting wild places, and creating iconic and technically advanced product.
At The North Face® we dare to lead the world forward through Exploration. We believe that exploration is a mindset – both on the mountain and off the mountain – and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places and people.
Interested in joining the adventure? Take a look through our open opportunities here or on our Careers website (www.thenorthface.com/careers). We are an Equal Opportunity Employer.
The North Face, a VF Company
VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. VF's purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. VF believes that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins VF. And frankly, that’s what it takes to thrive here too. For more information, please visit vfc.com.
