Job Description

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role

This role is responsible for supporting the development and implementation of distribution enablement and investment propositions initiatives, with the goal of enabling sales/business growth and driving market impact.

Roles and Responsibilities:

Responsible for providing support to enable AIA Sales Agency team to achieve their business targets through marketing initiatives and campaigns (50% of total time):

• Develop and implement marketing plans for recruitment, including conceptualization of campaign concepts and development of creatives and materials.

• Produce and cascade always-on content to equip sales teams in promoting the brand, products, and services to generate sales and recruitments leads effectively.

• Develop creative materials, implement activations to support the initiatives of the Agency sales team, including training materials and videos, standardizing presentations and sales collaterals.

Responsible for developing investment proposition materials for AIA and BPI AIA (35%)

• Work closely with Investment Team and Distribution Channels to position funds, develop and cascade investment-related communications for customers and distributors.

• Design creative and effective content materials that strive to educate and equip our customers and distributors about fund performance, market outlook, and the like.

• Support in finding opportunities to promote and position funds to the appropriate target audiences effectively.

Responsible for the development and implementation of the marketing plan to support sales and efficiency goals of Non-Traditional Partnership team (10%)

• Design and launch communication and proposition materials, activation and events.

Responsible for monitoring KPIs and assist in budget management (5%)

Performs other responsibilities and duties periodically assigned by direct manager in order to meet operational and/or other requirements

Minimum Job Requirements:

• Education – Bachelor’s degree in communications / marketing / advertising / business or related field

• Experience - At least 3 years experience in marketing / advertising / brand / communications.

• Special skills – Strong written and verbal communication skills, with the ability to craft creative and compelling key messages. Demonstrated success in developing and driving marketing campaigns that have positively impacted sales / business growth. Excellent relationship-building and networking skills. Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively

Equal Opportunity

At AIA, we strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to cultivate an inclusive work environment that accepts the strength of heritage and individuals.

Join AIA Now!

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.