Job Description

NSF is seeking for Director Water APAC in Korea. The primary responsibility is to build and lead a high-performing sales team, focused on driving world-class customer service and commercial excellence to achieve regional revenue and new business targets. This individual will own the regional P&L and drive the region's financial performance, ensuring consistent growth and alignment with the company’s strategic goals.

The role will involve establishing and strengthening key client relationships, improving client satisfaction, and driving long-term client retention. Additionally, the Director Water APAC will focus on building a proactive selling model, transforming the team into a commercially driven organization through capability development, new client acquisition, and innovative program activation.

• Revenue & New Business Targets
  • Own and achieve the regional revenue targets, ensuring financial goals are met in line with the Annual Operating Plan (AOP).
  • Lead the generation of new business opportunities by driving pipeline growth, identifying high-potential leads, and converting them into long-term clients.
• Client Relationship Management
  • Establish and maintain strong relationships with key regional clients, acting as the primary point of contact and building trust to support long-term partnerships.
  • Leverage NPS (Net Promoter Score) survey to identify areas of improvement and lead initiatives to improve the overall client experience, ensuring that customer satisfaction remains a key priority.
• Sales Strategy & Commercial Excellence
  • Build a commercial mindset within the region, shifting the sales organization toward a proactive selling model that anticipates client needs and market trends.
  • Design and implement commercial activation strategies for new programs, services, and innovations to meet changing customer demands.
• Commercial Capability Development
  • Lead the development of commercial capabilities within the region, launching initiatives such as a commercial academy to upskill the sales team and improve their effectiveness.
  • Focus on new client acquisition and building the team’s ability to approach emerging markets and industry opportunities.
• Program Activation & Innovation
  • Collaborate with product development and marketing teams to activate and commercialize new programs, services, and innovations across the region.
  • Ensure alignment between new program offerings and client needs to drive market relevance and revenue growth.

• Bachelor’s degree in business, marketing, or a related field, MBA preferred.
• 10+ years of experience in senior leadership roles, preferably within the testing, inspection, and certification (TIC) industry and accross APAC.
• Strong knowledge of Water process/certification/regulation.
• Proven track record of leading P&L to achieve and exceed revenue targets and growing new business in a regional or global capacity.
• Strong experience in building client relationships and driving customer satisfaction in a B2B environment, enhancing client experiences and building long-term customer loyalty through innovative solutions and superior service delivery.
• Demonstrated experience in leading and developing sales teams, driving a commercial mindset, and implementing proactive selling strategies.
• Foster a culture of accountability and growth.
• Strong business acumen with the ability to develop and execute effective sales strategies that align with business objectives.
• Excellent communication skills with the ability to influence key stakeholders, both internally and externally.
• Proven ability to deliver on revenue and business growth targets while maintaining a focus on client satisfaction.
• Fluent in Korean and English
• Role based in Korea (Seoul office) or in Thailand (Bangkok Office)

“Notice to Agency and Search Firm Representatives: Please note that NSF is not accepting unsolicited resumes from agencies/search firms for this role. Resumes submitted to an NSF Employee by a third-party agency without a valid written & signed search agreement, will become sole property of NSF. No fee will be paid if a candidate is hired as a result of an unsolicited agency or search firm referral. Thank you.”

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With a legacy spanning more than 80 years, NSF leverages science and innovation to improve human and planet health. We provide science-driven, independent testing, inspection, certification, and advisory services and develop the very standards that drive the food, water, and life sciences industries worldwide. We empower our clients to navigate shifting regulations to improve consumer health, safety, and quality of life.

One of our core values is We Are One NSF. This means that while we’re one team, we embrace the cultural, ethnic, language, and demographic diversity that reflects the societies in which we live and work.

Come join a team that makes a difference in the world. More information about NSF can be found at nsf.org.

NSF is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.

Notice to Agency and Search Firm Representatives: Please note that NSF is not accepting unsolicited resumes from agencies/search firms for this role. Resumes submitted to an NSF employee by a third-party agency without a valid written & signed search agreement between NSF and said third-party agency will become the sole property of NSF. No fee will be paid if a candidate is hired as a result of an unsolicited agency or search firm referral. Thank you.