Pfizer

Director, US LORBRENA/Lung HCP Marketing

Pfizer  •  $177k - $294k/yr  •  New York (Onsite)  •  1 day ago
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Job Description

The Lung cancer portfolio is one of the fastest growing portfolios in Pfizer Oncology and includes the following brands: LORBRENA and BRAFTOVI/MEKTOVI Lung. Lung cancer is the most common cancer, and LORBRENA, our ALK+ inhibitor has been prescribed to over 12,000 patients since launching in the US in 2018. The practice-changing 5-year follow-up data from ASCO 2024 has led to 40% growth in 2025 and has solidified LORBRENA’s position in treating patients with ALK+ metastatic non-small cell lung cancer (NSCLC). We anticipate additional follow-up analysis of the pivotal Phase 3 CROWN trial data to be presented later this year to further strengthen the medicine’s position in the current treatment paradigm.

The Director LORBRENA/Lung Marketingposition will report to the US Lung Team Lead and will be responsible for the following: 1. leading the development of LORBRENA’s non-personal HCP strategy, 2. Co-creating promotional strategy and tactics with the LORBRENA HCP strategy lead, 3. working across the lung portfolio to lead non-personal promotional analytics and engagement. Activities associated with this position include strategic marketing, tactical planning, data & analytics. The Director will work closely with internal and external partners, including, CMO, media, market analytics, Regulatory, Legal, Medical Affairs, TLELs, Advocacy, other members of the brand team, and agencies.

ROLE RESPONSIBILITIES

  • Lead development of LORBRENA non-personal promotion HCP strategy and tactics, including digital and media placement strategy in close collaboration with the LORBRENA HCP lead

  • Develop and lead Lung Portfolio strategy across customers including peer-to-peer strategy

  • Own insight gathering and oversee execution of all 3rd party programs across lung portfolio, ensure insights are embedded into lung portfolio strategy and tactics

  • Own all promotional projects through the Medical, Legal and Regulatory review process and ensure that materials and programs are compliant

  • Lead efforts to coordinate and align work across cross-functional and marketing colleagues, agencies, and other stakeholders to ensure strategic and tactical alignment and execution for all personal promotional materials

  • Manage outside agencies: develop project briefs, execute projects, and manage timelines, while ensuring consistency with product positioning, brand guidelines, company goals, and ethics

  • Propose and manage detailed budget for responsible tactics

BASIC QUALIFICATIONS

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

  • Bachelor’s Degree required; advanced degree preferred

  • 8+ years pharmaceutical/biotech marketing experience preferred; 7+ with MS/MBA

  • Previous in-line US/global Marketing experience and/or understanding of advanced lung cancer landscape preferred

  • Performance in prior positions demonstrates that candidate is well-prepared to advance their Marketing career beyond this role

  • Demonstrated ability to develop actionable insights from complex clinical data and market research

  • Knowledge of OPDP regulations and FDA promotional policy, Clinical Development, and Medical Affairs

  • Strong leadership and ability to influence across functional stakeholders, including senior executives, to set direction, align work efforts, and ensure outstanding execution

  • Strong collaboration skills, working effectively with both internal teams and co-promotion partner

  • Excellence in additional professional competencies including collaborative and cross functional problem solving and communications, innovative thinking, sense of urgency, and a passion for the science of oncology and for helping patients with cancer

  • Experience with the management of external agencies/ vendors as well as project budgets and timelines

  • High-energy, proactive self-starter who has the initiative to function autonomously and the confidence and ingenuity to initiate, create, and innovate

  • Excellent oral, written and presentation skills

PREFERRED QUALIFICATIONS

  • Oncology, specialty, or rare disease marketing experience

  • MBA or other related graduate-level degree

  • Experience working across a portfolio of brands

  • Champion innovation, seek learnings from other brands and other industries to innovate and enhance plans

  • Fosters a culture of collaboration and teamwork

  • Demonstrated ability to work effectively in a cross-functional team and lead colleagues outside of a direct reporting relationship through influence and persuasion

  • Comfort with ambiguity, and complex “white space” environments

  • Agilemindset; Track record of pushing boundaries and not accepting status quo, finding ways to deliver in the face of accelerated deadlines

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

Domestic travel of up to 20% for customer meetings, congresses and internal engagements

Other Job Details:

Last Date to Apply for Job: April 10th, 2026

Additional Location Information: New York, NY; Collegeville, PA

Eligible for Relocation Package: No

#LI-PFE


The annual base salary for this position ranges from $176,600.00 to $294,300.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

Candidates must be authorized to be employed in the U.S. by any employer.

U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.

Pfizer endeavors to makewww.pfizer.com/careersaccessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please emaildisabilityrecruitment@pfizer.com This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.


Marketing and Market Research

Pfizer

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Industry
Chemicals & Materials
Company Size
10,000+ employees
Headquarters
New York, New York
Year Founded
Unknown
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