Scandinavian Tobacco Group

Director Trade and Channel Marketing

Scandinavian Tobacco Group  •  $170k - $190k/yr  •  Richmond, VA (Onsite)  •  1 hour ago
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Job Description

Salary Range: $170,000-$190,000/yr

ABOUT THE ROLE…

The Director of Global Trade & Channel Marketing will lead the worldwide development and execution of trade and channel marketing strategies to enhance STG handmade cigar brand visibility, optimize product performance, and accelerate commercial growth across diverse online, retail and other sales channels. This role requires deep expertise in channel-specific strategy development and strong capability to manage complex sales ecosystems across multiple geographies, channels, and markets.

WHAT WILL YOU BE RESPONSIBLE FOR?

  • Create and execute a strategic vision for trade and channel marketing, aligning with company goals and market trends.
  • Lead creation of unified global trade and channel marketing strategy for Handmade Cigars
  • Develop global channel blueprints and frameworks.
  • Drive revenue growth through global and local sales initiatives to help the sales teams achieve budget targets.
  • Lead market activation & regional execution leadership, including developing and implementing global activation standards
  • Analyze market trends, customer feedback, and performance metrics to make informed business decisions.
  • Oversee global trade marketing budgets and establish governance processes.
  • Champion the adoption of new technologies and best practices to enhance operational efficiency and customer experience.
  • Ensure compliance with all company policies, legal requirements, and industry regulations.
  • Act as liaison between brand marketing, sales, and other global groups
  • Partner with brand marketing and sales to develop and execute promotional campaigns and data-driven strategies.

QUALIFICATIONS

  • 10+ years of progressive experience, developing, designing, and implementing marketing strategies across multiple channels and global markets
  • Demonstrated ability to build, lead, motivate, and develop high-performing teams.
  • Highly collaborative, excellent communicator, strong interpersonal, and problem-solving skills.
  • Bachelor’s degree in business, Retail or Hospitality Management, Marketing, or related field (MBA preferred).
  • Strong financial acumen, with experience managing budgets with P&L responsibility.
  • Experience with omnichannel, wholesale, and retail strategies and digital transformation is highly desirable.
  • Ability to travel as needed.

WHAT’S IN AN OFFER?

As a colleague at Scandinavian Tobacco Group, you will receive a comprehensive compensation package as a generous benefits package.

  • Comprehensive Health Care, Vision & Dental Plan
  • Flexible Spending Account
  • Disability Plans
  • Basic & Supplemental Life Insurance
  • Additional Supplemental Benefits
  • Paid Vacation, Paid Time Off (PTO) days, Holidays
  • 401(k) Retirement Saving Plan including a generous Company match

Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.e-verify.gov.

*Please be informed that this Direct Search is conducted exclusively by the Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.

**This position does not offer Visa sponsorship. Candidates must have valid work authorization in the United States and only qualified candidates will be contacted.

Scandinavian Tobacco Group

About Scandinavian Tobacco Group

For 275 years, Scandinavian Tobacco Group has been maker of rituals. We have honed our craft to make premium tobacco products and experiences to our consumers embedded by textures, flavours and aromas. With our portfolio of industry leading brands, we deliver consumer experiences that really make a difference.

With a portfolio of around 200 leading brands that are being sold across the globe, we believe we have what it takes to become the undisputed and sustainable global leader in cigars.

The Group, headquartered in Copenhagen, Denmark, has a total of around 10,000 employees worldwide and are represented in Europe, North America, Central America and Asia. Scandinavian Tobacco Group is listed on NASDAQ OMX and in 2024 posted net sales of DKK 9.2 billion.

Building a growing business in a highly regulated industry takes people who have courage and dare to light the forward and raise the standards for everything we do. Passion is what sets us apart - we believe in holding ourselves accountable to high expectations, because we know we can achieve them.

When we combine our perspectives and work together to deliver results, strive for simplicity, and beat our competition, we become part of something bigger than ourselves – a winning team that has what it takes to go the distance. We want to attract the most talented people, who will take pride in our unique history, strong brands and the craftsmanship behind our products.

We're always on the lookout for great people, so if you think you have what it takes to work for Scandinavian Tobacco Group we'd like to hear from you.

Industry
Unknown
Company Size
1,001-5,000 employees
Headquarters
Gentofte, DK
Year Founded
Unknown
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