About AffinityAffinity is pioneering new frontiers in AdTech by building privacy-first advertising infrastructure that helps publishers maximize monetization and enables advertisers to reach the right audiences beyond walled gardens. Operating across 10+markets in Asia, the US, and Europe, with a team of 575+ professionals, Affinity continues to innovate at scale in the global AdTech ecosystem.
Role: Director – Technology (Data & Platforms)
Location: Mumbai (Malad)
We are looking for a Director - Technology to lead the architecture, development, and scaling of our backend platforms, comprehensive data ecosystem, and AI integration. This role will oversee a polyglot database environment (SQL, NoSQL, and Big Data) and drive the adoption of AI/ML technologies to enhance our AdTech infrastructure.
Key Responsibilities:
Data & Database Leadership• Polyglot Persistence Lead the strategy for a diverse database landscape, ensuring the right tool for the jobacross MySQL (Relational), Hadoop (Big Data), MongoDB (NoSQL), and cloud-native solutions like Snowflake or BigQuery.• Data Lifecycle Management: Own the end-to-end data journey—from high-velocity ingestion via Kafka to long- term storage in data lakes and real-time retrieval for backend services.
AI & Innovation• AI Roadmap: Define and execute the strategy for integrating Modern AI/ML (e.g., LLMs, Predictive Modelling) into backend services to optimize ad targeting and platform efficiency.• Vector Databases Evaluate and implement vector databases (e.g., Pinecone, Milvus, or Weaviate) to support AI- driven search and recommendation engines.
Leadership & Team Management• Lead, mentor, and scale backend and data engineering teams.• Drive engineering best practices, coding standards, and architectural reviews.• Partner with Product, Data, and Business teams to translate requirements into scalable technical solutions.• Play a key role in hiring senior engineers and technical leaders.
Platform & Cloud Operations• Drive cloud-first architecture and cost-efficient infrastructure design.• Ensure high availability, fault tolerance, and disaster recovery across backend services.• Oversee CI/CD pipelines, monitoring, and observability for backend systems.
Strategic Contribution• Contribute to long-term technology roadmap and platform evolution.• Evaluate and introduce new backend and data technologies aligned with business growth.• Act as a senior technical voice in leadership discussions and decision-making.
Required Skills:• 12–15+ years of software engineering experience• 5+ years in Engineering Manager / Senior Manager / Director roles• Deep experience with MySQL PostgreSQL MongoDB or other NoSQL technologies• Hands-on experience managing and scaling Hadoop clusters and distributed processing frameworks (Spark/Flink).• Proficiency in AWS (RDS, Aurora, DynamoDB, Redshift), GCP (Cloud SQL, Spanner, Bigtable, BigQuery)• Hands-on experience with Kafka (producers, consumers, streams, scaling).• Proficiency in Python and shell scripting for automation, backend logic, and data manipulation.• Experience in implementing Modern AI technologies, including Natural Language Processing (NLP), Generative AI frameworks, or predictive analytics.• Ability to use data visualization tools (e.g., Tableau, Looker, Metabase, Apache Superset etc )

Affinity is a leading global AdTech company, empowering publishers to maximize revenue and enabling advertisers to reach their ideal audiences. Led by our in-house tech, product, and engineering teams, we unlock new market opportunities across the digital ecosystem—venturing beyond the walled gardens to deliver innovative, privacy-friendly ad solutions.
At Affinity, we are building technologies to help reshape the future of digital advertising. Affinity offers a broad array of AdTech solutions that cater to the new media across the US, UK, EU, India, Indonesia, and China: VEVE, SitePlug, mCanvas, Opinary, NucleusLinks, and Yield Solutions These innovative solutions fuel Affinity to drive value across the purchase funnel for the advertiser and publisher ecosystem.
Headquartered in Chicago, along with offices in New York, Los Angeles, Berlin, Delhi, and Mumbai, Affinity is privately held with almost 500 experts operating across the globe.
For more information, please visit www.affinity.com