Job Description

Who We Are

ONE(formerly305WW) is Horizon Media’s full-service creative agency, named Best Small Agency of the Year (MUSE) three times in a row. The agency’s mission is to elevate brands from short-lived fame to long-lasting impact by going to culture first to find one meaning.ONEfull-service offering spans BrandIdentity & Strategy, Comms Planning, Creative Concept through Development, and Account Leadership.Additionalspecialized areas of expertise include Multicultural and Audio/Podcasts. The agency has a growing roster of iconic brands fromMaterneNorth America, United Health Care, Blue Triton Brands, Sleep Number Corporation, and Kohl’s, among others. The agency is headquartered in New York.

WhatYou’llDo

70% Audience Insight and Communications Planning

20% Thought Leadership

10% New Business Development

WhatYou’llDo

TheStrategy Directorhelps torepresentthe consumer,brand,and business.You’llhave the opportunity to contribute across a diverse array ofstrategic areas, including delivering research, insights, strategic grounding, and creative development. This role works closely with the agency's strategic lead and will be a significant support partner in developingthe vision of the department’s practice.

Core Responsibilities: 

Strategic Acumen

You see the big picture and help develop strategic initiatives towards inspired solutions. You have a passion for digging into a client’s business, understanding category and cultural trends, andproviding insight into the competitive landscape. Working with your agency and client partners, you will be involved in positioning,platform, and messaging strategies that elevate and bringcreative ideasinto the world.

Creative Storytelling & Inspiration

You understand how to synthesize and distill data, research, and cultural trends into inspiring and unexpected creative briefs. Using the range of agency tools, collaborative ideation, and side-by-sidepartnershipwith creative teams,you’llhelp to deliver insights that raise the bar for the creative work and unlock unexpected creative solutions.

Research and Insights

Support the development of research deliverables under the direction of a Planning Director. Conduct online research as directedandattend research interviews asappropriate Contribute learning and insights based on research learning.

Understandinghow to usequalitative and quantitative research as the basis for a range of client deliverables.

Analyzes qualitative and quantitative data, such as audience segmentation, competitive research, and market data, and translates that information into insights and strategies that willimpactclient brands.Builds out aspects of thestrategywork.

Tools:

Coreproficiencywith software, tools, and templates as applicable to Brand Strategy. Oftenestablishestemplates that teams can reuse for efficiency. Collaboration/workshop toolse.g.Miro, Mural,JamboardResearch tools and platforms include but arenot limited toMRI/Simmons,Netbase,Helixa, Statista, You.gov, Kantar, etc.

LeadershipPlanning is a leadership position.Youmust bring a passion for what communication and creativity can achieve in the world.You’llbe empowered to contribute to intellectual products for the agency, and to develop your plus-up superpower that brings alittle somethingunexpected to the planning department.

Deliverables:Can lead the development of smaller-scale Brand Strategy deliverables with oversight and guidance, including deliverables such as:

Segments, Personas, Journey Maps, Core brand strategy outputs: Value Proposition, Positioning, Benefit Ladders, Brand Core outputs, Strategy Foundation development, Journey Maps, Creative Briefs, Brand Foundations, Brand Identity Models, Cultural Narratives, reports/POVs from qualitative research, communication mapping, measurement plans.

Qualifications & Experience

• Bachelorsrequired, preferably in a social / human-oriented field (e.g., Sociology, Psychology, Anthropology, etc.) or communicationmarketing (e.g., Integrated Marketing, Brand Planning, etc.).Amaster’sdegree or higher is desirable.

• Work experience of 6 to 8 years in marketing,either in creative agency or market research, working in a strategic insights function

• Experience outside of marketing and advertising that provides value,expertise, and fresh perspective totheAgency is desirable: digital shop, ethnic agency, ethnography, research house, retail or promotions agency, university lab, etc.

• Excellent communication and writing skills

• Digital “fluency” is expected, given the speed of changes in communication. Familiarity with the latest trends and development in social media and interactive.

• Experience withmulticulturalisa positive

• Able to thrive in an entrepreneurial culture where creativity and data are both highly valued.

Salary Range: $2,692.00 to $3,173.00 a week. A successful applicant’s actual weekly or hourly rate may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity.

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Base Pay

The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.