The Director, Sports Marketing owns & drives the development and execution of the Regional Sports Marketing initiatives. This role is accountable for building relevance and consumer connection through events and athletes, building local and regional brand affinity while paying into Red Bull's relevant global and national strategies. Developing strategies and plans that connect with local Southeast Consumers, holding our heritage in Sport and grow our Mass Sport appeal. Delivering brand growth and household penetration in the Southeast.
They manage a team of Sr. Sports Marketing Managers who in turn manage Athlete Marketing through (Athlete Marketing Managers), Event Marketing through (Event Marketing Managers), Gaming through (Gaming Marketing Manager) and all related activity throughout the expansive geography of the region (FL,GA,NC, SC,TN,AR,MS,AL,LA). This person will continuously drive clear alignment between Global, National and their regional Sports Marketing team to ensure our strategies tactics and events to be the most innovative, on-brand, and impactful within the world of Red Bull.
REGIONAL STRATEGY & BUSINESS PLANNING
Own the annual Southeast Sports Marketing business plan defining priorities, investments, and growth opportunities
Translate national strategy into regionally relevant programs that drive brand affinity, consumption and HHP Growth.
Identify whitespace opportunities across sports, gaming, and athlete ecosystems. Continuously push the boundaries of sports marketing formats and storytelling.
ATHLETES, PLAYERS, CREATORS. OPINION LEADERS
Establish a rich network in regional sports scenes to maintain awareness of latest sports trends and scenes
Identify, develop and ensure balanced Athlete & Team partnership portfolio that delivers against Regional & National goals.
Identify and develop high potential athletes stories and help create opportunities to amplify their reach within the region and nationally
With Athlete Marketing Managers, the National Athlete Marketing team, and the Gaming Managers and National Gaming Player team identify, develop and elevate local talent to national impact.
EVENT INITIATIVES & PROJECTS
Lead & support the creation, development and execution of regionally relevant sports marketing events. Continuing out legacy in Actions sports & Growing reach in relevant Mass Sports.
Deliver innovation in event formats to ensure Red Bull remains best-in-class in live experiences
Drive flawless execution and maximize ROI across all regional activations
Use knowledge of local sports scenes and sports landscape to inform development of new event concepts
Oversee Regional Sports Marketing resources to maximize the impact of local events.
GAMING
Lead & support Gaming Manager in developing regional gaming strategy in partnership with national teams
Identify opportunities to engage the gaming community through players, events, and content
Expand reach into new and younger audiences through gaming ecosystems
COLLABORATION & DISCOVERY
Lead and partner with Field Marketing, Sales, Media Network and Brand teams to ensure quality planning of all Sports Marketing activities in the region
Identify relevant branded and non-branded sports content and stories for our owned, shared and earned media channels
Ensure integrated planning that amplifies Sports Marketing impact across all touchpoints
PEOPLE MANAGEMENT
Lead, coach, and develop a team of Sr. Sports Marketing Managers, Managers and Specialists
Build a high-performance culture focused on creativity, ownership, and execution excellence by focusing on individual, strengths-based development.
Drive succession planning and develop internal talent pipeline.
Create a culture that recognizes effort and rewards execution following Red Bull's values
Minimum 6 years of experience in Marketing and Management with a focus on sports, athletes, and consumers marketing with leadership responsibility.
Proven ability to develop and execute large-scale marketing initiatives and events.
Proven experience identifying, signing and managing Regional & National level Athletes & Team Partnerships.
Experience in Collegiate Sports & NIL.
Strong understanding of sports culture, trends, and emerging communities on a regional and national level.
Experience managing significant budgets and delivering ROI.
Expertise in content, storytelling, and integrated brand marketing.
Demonstrated leadership experience managing and developing teams.
Highly motivated self-starter, with high standards of work performance
The base salary range for this position is $149,440 - $224,160 + cash incentives.
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
