ASM Global

Director, Sales - State Farm Stadium

ASM Global  •  United States (Onsite)  •  2 months ago
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Job Description

POSITION: Director, Sales

DEPARTMENT: Sales

REPORTS TO: General Manager

FLSA STATUS: Exempt

LEGENDS GLOBAL

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach.

Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component — feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking — of world-class live events and venues.

The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career.

Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sound like a winning formula for you? Join us!


The Director of Sales is responsible for participating in all efforts to sell the facility for events, primarily in the areas of trade/consumer shows, corporate events, special occasions, and other large events.

Essential Duties and Responsibilities

To include the following: Other duties may be assigned.

  • Direct and participate in the development and implementation of goals, objectives, policies, and priorities of all sales programs and activities
  • Develop yearly sales and marketing plan for the facility that includes advertising, tradeshow participation, industry association memberships, etc. and work with Director of Marketing & PR to implement
  • Develop, maintain and coordinate facility rental efforts – prepare written proposals; reevaluate potential rental of sales inventory; initiate contractual arrangement; prepare contracts; negotiate terms as required
  • Oversee event tracking procedure – contracts, deposits, insurance certificates
  • Serve as liaison from sales to all other departments – including booking events in event management software, sending out event alerts and updated event calendars
  • Work closely with Stadium’s food and beverage vendor catering to co-bid on food/beverage-related business
  • Plan, organize, and coordinate sales presentation efforts and collateral for the facility
  • Prepare clear and concise facility rental inventory reports
  • Develop and implement revenue and expense budget for sales department
  • Attend appropriate sales and industry related functions
  • Prepare and present staff reports and other related correspondence
  • Act as event coordinator or manager on duty for selected facility events and functions
  • Analyze challenges, identify alternative solutions, project consequences of proposed actions; present recommendations to management; implement approved recommendations in support of organizational objectives
  • Present weekly activity, event, and sales status report to management

Supervisory Responsibilities

  • Manages subordinate employees in the Sales Department.
  • Responsible for the overall direction, coordination, and evaluation of these units

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Knowledge Of:

  • Sales and closing techniques
  • Contract negotiations
  • Local and regional contacts in the trade/consumer show, corporate, meeting planners, tourism and hospitality related industries
  • Microsoft office applications and word processing, spreadsheets, database, presentation, internet software and basic graphic design

Education and/or Experience

  • Bachelor’s Degree from an accredited college or university with major course work in sales, marketing or other related field
  • Minimum 10 years of increasingly responsible experience in sales and/or marketing, preferably with an exhibition/convention center or sports facility
  • Experience in booking trade and consumer shows, corporate events and special occasions
  • Strong management, sales, motivational and organizational skills, and financial acumen
  • Knowledge and familiarity with relevant sales technology and property management systems (i.e. Infor)

Skills and Abilities

  • Plan, direct, and evaluate the work of subordinates
  • Provide leadership for Sales personnel
  • Communicate clearly and concisely in the English language, both orally and in writing
  • Establish and maintain effective working relationships with staff, contractors and facility users
  • Work a flexible schedule including early mornings, days, evenings, overnight, weekends, holidays, extended (long) work days and extended numbers of days

Computer Skills

To perform this job successfully, the individual must have strong computer skills.

WORKING CONDITIONS

Location: On-site – 1 Cardinals Dr., Glendale, AZ 85305

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

NOTE

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

ASM Global

About ASM Global

ASM Global is the world’s leading venue management company and producer of live event experiences. Acquired by Legends in 2024, with over 400 premier venues worldwide, ASM Global operates and invests in the world's most important stadiums, arenas, convention centers, and theaters, including entertainment districts and mixed-use developments.

We produce over 20,000 live events annually, welcoming more than 164 million guests each year. As the global leader in content programming and revenue optimization, our best-in-class management leverages the latest data-driven marketing strategies to deliver maximum value and profitability for venue owners.

Beyond the walls of our venues, ASM Global is actively working to invest in people, strengthen our communities, and protect the environment. Our corporate social responsibility platform, ASM Global Acts, embodies a refreshing, modern commitment to social equity and global sustainability. A robust and growing DE&I initiative, commitment to local purchasing, and prioritizing green innovations (with an industry-leading 50+ certified green venues) are just a couple of examples of ASM Global’s impactful, environmentally friendly outlook.

As the global industry leader, we understand the importance of setting an exceptional example while having a great time doing it.

Industry
Unknown
Company Size
1,001-5,000 employees
Headquarters
Los Angeles, California
Year Founded
2019
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