Job Description

Job Location: Dayton, OH 45402

Summary
The Director of Sales & Event Services is responsible for driving revenue generation, strategic sales growth, and market positioning for all private and non-game day events hosted at the Dragons Diamond Club. This role leads all sales initiatives, prospecting efforts, client acquisition, and assists the Director of Operations & Event Services manager with marketing strategy for the event center, with a strong focus on business development and community presence.
Upon contract execution and deposit receipt, events are formally transitioned to the Director of Operations & Event Services, who oversees event detailing, logistics, and on-site execution.
Sales Leadership and Revenue Growth
- Lead all sales efforts for the Diamond Club for non-game day events and respond to all event center inquiries
- Conduct all Diamond Club tours for prospective clients and convert leads into booked business
- Prospect for new business through targeted outreach focused on corporate, association, education, SMERF, nonprofit, wedding, and local markets
- Develop and execute proactive sales strategies to drive year-round bookings and maximize revenue
- Build and maintain strong relationships within the Dayton business and hospitality community to increase awareness and generate referrals
- Attend networking events, industry meetings, and sales organizations to support revenue growth and market visibility
- Partner with Ticketing and Corporate Sales to identify cross selling and upselling opportunities tied to game day experiences
Sales Strategy and Marketing Oversight
- Develop and maintain event packages and pricing structures including room rentals, catering offerings in partnership with PSC, fact sheets, and wedding collections
- Lead marketing initiatives in collaboration with the Director of Operations & Event Services, including monthly marketing calendars, email campaigns, and social media strategy
- Identify and evaluate strategic marketing opportunities including wedding shows, trade shows, and exhibition events to expand market reach
- Position the Diamond Club as a premier year-round event destination aligned with Dayton Dragons brand standards
Client Acquisition and Contracting
- Create and present proposals, contracts, and sales agreements
- Negotiate pricing and terms to maximize profitability while maintaining Dragons brand standards
- Oversee the sales pipeline, lead tracking, and forecasting to ensure revenue targets are met
- Transition contracted events to the Director of Operations & Event Services for event detailing, BEO development, and day of execution
Strategic Collaboration and Oversight
- Work closely with PSC, the in-house catering partner, to align menu offerings and pricing strategies that support sales objectives
- Partner with the Director of Operations & Event Services to ensure a seamless transition from sales to execution
- Maintain a master calendar for all event spaces to optimize booking opportunities and space utilization
- Attend regular leadership meetings with EVP/AGM to review performance, forecasting, and strategic initiatives