Job Description
Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
#LI-VB1
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $151,300 - $211,800
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
At Bimbo Bakeries USA, Revenue Growth Management is a critical competitive advantage that enables sustainable, profitable growth. As Director, RGM – Capabilities, Analytics & Insights, you will play a pivotal role in transforming how we make commercial decisions by building world-class capabilities, advanced analytics, and consumer-centric insights that unlock growth across our portfolio
This leader will help shape the future of RGM at BBU by developing innovative tools, scalable processes, and actionable insights that enable smarter decisions across pricing, promotion, assortment, trade investment, and portfolio strategy.
You will partner closely with Sales, Marketing, Finance, Category Management, Digital, and the broader RGM team to identify high-impact growth opportunities, quantify value creation, and translate insights into action. This role is ideal for a strategic thinker, builder, and change agent who is passionate about combining data, technology, and consumer understanding to drive business results.
Key Responsibilities:
Build Best-in-Class RGM Capabilities:
- Design and implement scalable RGM capabilities, frameworks, and ways of working that elevate commercial decision-making.
- Lead capability-building initiatives that strengthen RGM knowledge and adoption across the organization.
- Champion a culture of data-driven decision making throughout BBU.
- Advance Analytics & Revenue Optimization:
- Lead advanced analytics and modeling efforts, including price elasticity, demand forecasting, promotion effectiveness, mix optimization, segmentation, and value creation analyses.
- Develop actionable recommendations that fuel profitable growth and improve commercial performance.
- Translate complex analytics into simple, compelling business narratives that influence strategic decisions.
Accelerate Digital Tools & Innovation:
- Own the RGM analytics and technology roadmap, ensuring tools and platforms enable efficient, scalable decision making.
- Identify and deploy emerging technologies, external best practices, and innovative methodologies that enhance commercial effectiveness.
- Partner with Digital and IT teams to evolve BBU's RGM ecosystem and capabilities.
Lead Shopper, Consumer & Market Insights:
- Develop a deep understanding of shopper, consumer, customer, and market dynamics to uncover untapped growth opportunities.
- Integrate behavioral insights and marketplace trends into RGM strategies and recommendations.
- Leverage insights to identify breakthrough opportunities beyond traditional revenue management approaches.
- Drive Strategic Growth Initiatives:
- Partner with the RGM Strategy team to evaluate opportunities, assess feasibility, quantify value creation, and prioritize investment decisions.
- Identify transformational growth opportunities through analytics, consumer understanding, and external benchmarking.
- Support enterprise-wide initiatives that accelerate net revenue growth and margin expansion.
Build High-Performing Teams:
- Recruit, develop, and inspire a team of analytics, insights, and RGM professionals.
- Foster a culture of curiosity, collaboration, accountability, and continuous learning.
- Coach talent and create development opportunities that build future leaders.
Leadership Competencies:
- Adapts approach and attitude in real time, according to the changing demands of different situations.
- Creates a climate where people are motivated to do their best to help the organization achieve its objectives.
- Holds self and others accountable to meet commitments.
- Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.
Education and Work History:
- Bachelor's degree required; MBA or advanced degree preferred.
- 10+ years of experience in Revenue Growth Management, Commercial Analytics, Consumer Insights, Strategy, Category Management, or related fields.
- Demonstrated success leading analytics-driven business transformation and growth initiatives.
- Deep expertise in pricing, promotion, assortment, segmentation, consumer/shopper insights, and advanced analytics.
- Strong business acumen with the ability to connect insights to commercial strategy and financial outcomes.
- Proven ability to influence senior leaders and drive alignment across cross-functional teams.
- Exceptional communication and storytelling skills with the ability to simplify complex concepts into clear business recommendations.
- Strong leadership, organizational, and project management capabilities.
- Results-oriented mindset with a passion for innovation and continuous improvement.
The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
