Job Description

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: St. Louis: $133,600 - $158,650, bonus and long-term incentive eligible

New York: $163,200 - $193,800, bonus and long-term incentive eligible

COMPANY:

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?

The Director, Retail Capabilities will lead the Retail Performance Management and Capabilities agenda at Anheuser-Busch, sitting at the intersection of strategy, analytics, transformation, and execution. This high-impact role is responsible for defining and scaling the capabilities, operating rhythms, business processes, and technology investments that improve retail effectiveness across the organization.

The ideal candidate is a high-capacity leader who can move fluidly between executive strategy and hands-on problem-solving. They are comfortable leading through ambiguity, operating with urgency and enthusiasm, and driving alignment across stakeholders (Retail, Regions, Revenue Management, and Digital Transformation). They will translate business goals into scalable capabilities, practical roadmaps, and measurable outcomes.

The right individual will bring a strong command of commercial intelligence, retail business levers, P&L thinking, and organizational transformation, and, importantly, will empower highly effective teams to deliver against the agenda.

JOB RESPONSIBILITIES:

Performance Management & Reporting

• Lead team of three through a high-impact agenda:

• Actively manage and improve Retail Analytics.

• Serve as the Retail SPOC to Hero and Commercial Intelligence on retail reporting needs.

• Facilitate monthly Sales Performance Review (SPR) standard reporting updates for senior leadership.

• Elevate intelligence from “reading the news” to root-cause analysis and actionable insights for retail leaders.

• Future-proof reporting capabilities by making them more resilient, better documented, and supported by more robust tooling.

Target Setting & Cascading

• Lead annual target-setting processes across Retail.

• Cascade the KPI framework and key deadlines, and lead the team in building target-spreading and tracking capabilities.

• Partner with Commercial Intelligence on coordinated methodology and spreading solutions.

• Empower teams with actionable insights to set grounded business targets while keeping solutions simple to create and use.

Business Processes & Transformation

• Manage core retail business processes, including INBI, M&A, and DPM.

• Prioritize the technology investments needed to elevate the Retail operating model.

• Partner with Digital Transformation on business process redesign and major enterprise platform change efforts.

• Define AI applications for Retail by identifying use cases that can deliver meaningful business value and piloting them for scalability and impact.

Retail Coupon / Rebate Optimization

• Work in close partnership with Revenue Management to advocate for Retail revenue deduct (coupon/rebate) spend.

• Manage the national revenue deduct budget for Retail, including channel allocation, forecasting, LE management, and tracking.

• Help build the frameworks and tools needed to optimize investment allocation and maximize coupon/rebate ROI.

• Align and cascade annual guardrail guidance to empower teams to optimize their promo calendars locally.

JOB QUALIFICATIONS:

• 8–12+ years of experience in retail strategy, sales operations, commercial strategy, revenue management, transformation, consulting, capabilities, or related fields.

• Demonstrated people leadership experience, including managing and developing high-performing teams.

• Proven success building or improving performance management systems, KPI frameworks, reporting routines, or target-setting processes.

• Experience supporting or leading AI, advanced analytics, automation, or digital transformation initiative preferred

• Strong fluency in commercial intelligence metrics and retail/business performance analytics.

• Experience evaluating trade-offs, building business cases, and prioritizing investments based on strategic and financial impact.

• Familiarity with promotion effectiveness, trade investment, or commercial spend optimization preferred

• Track record of delivering results in fast-paced, high-pressure, and ambiguous environments.

• Experience with syndicated data, including Circana, Nielsen, and Numerator, preferred

• Technical skills: Advanced Excel.

• Technical skills: SQL, Power BI, Sigma preferred

WHY ANHEUSER-BUSCH:

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

BENEFITS:

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts

• Life Insurance and Disability Income Protection

• Generous Parental Leave and FMLA policies

• 401(k) Retirement Savings options with a company matching contribution

• Chance to work in a fast-paced environment among a company of owners

• Free Beer!