Job Description

Director, Public Relations & Thought Leadership

The Director, PR & Thought Leadership owns the unified narrative for PROS across external positioning, product marketing, customer advocacy, executive visibility, and thought leadership. This role is the strategic authority for PROS messaging, ensuring a clear, differentiated, and commercially aligned narrative that reflects PROS' position as the leading offer management provider to the airline industry.

Product Marketing and Customer Marketing report into this role. The Director operates within a hybrid PR model, directing an external agency on media execution while owning strategy, narrative, and market impact accountability. Reports to the VP of Marketing with both strategic and people management responsibility.

The Company - PROS:

PROS provides AI-powered solutions that optimize selling in the digital economy. PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions.

A Day in the Life of the Director, Public Relations & Thought Leadership:

Narrative & Positioning Ownership

• Own and evolve the messaging architecture that positions PROS as the AI-driven offer management leader for modern airline retailing
• Ensure positioning is cohesive and differentiated across earned media, executive communications, digital properties, and sales enablement
• Maintain consistent articulation of PROS value propositions -- offer excellence, dynamic pricing, AI-driven revenue optimization, and modern airline retailing -- across all market-facing surfaces

Product Marketing Leadership

• Set the strategic direction for Product Marketing, holding the team accountable for solution positioning, persona-based messaging, and launch narrative that serves PROS Travel growth priorities
• Ensure the team translates PROS platform capabilities into executive-level messaging tailored to airline commercial and technology buying groups, and that output is consistent, commercially relevant, and aligned to ABM priorities
• Partner with GTM teams to ensure positioning supports enterprise account progression and ABM priorities across the global airline market

Customer Marketing & Advocacy

• Own the customer advocacy strategy for PROS Travel, setting the direction for how airline success stories are identified, developed, and activated across PR, thought leadership, and ABM campaigns
• Hold the Customer Marketing team accountable for building and scaling structured programs that activate customer proof points and deliver credible market narratives in support of expansion conversations
• Ensure the team partners effectively with Customer Success to surface measurable outcomes and convert them into credible narratives that reinforce PROS’ position with existing airline customers

Public Relations Strategy & Agency Leadership

• Define PR strategy aligned to PROS' position in the modern airline retailing and offer management space
• Serve as strategic lead for the external PR agency, setting narrative themes, aligning media priorities, approving messaging, and holding the agency accountable to performance expectations
• Guide customer story activation through media opportunities, airline industry awards, and trade recognition
• Partner with executive leadership on crisis and issues positioning

Thought Leadership & Executive Visibility

• Define and advance thought leadership themes tied to modern airline retailing, offer management, AI-driven revenue optimization, and the evolution of airline commercial strategy
• Shape executive visibility strategy across airline industry media, speaking engagements at key travel and aviation forums, and contributed content
• Prepare and refine executive messaging for high-impact external engagements with airline executives and industry stakeholders

Required Qualifications - About you:

• 12+ years across public relations, product marketing, or strategic communications in enterprise or complex B2B environments
• Deep experience with the airline or travel technology industry is a must
• Proven experience managing PR agencies and driving strategic media positioning
• Demonstrated ability to align messaging to enterprise sales and ABM environments
• Strong executive communication and storytelling capability
• Experience leading and developing marketing team members
• Sound judgment in high-visibility and reputational situations

We value candidates who:

• Use AI tools to enhance efficiency and creativity, applying them to automate tasks, generate insights, or improve day-to-day decision-making
• Stay curious and open to new technologies, regularly exploring AI-driven solutions to elevate team performance and customer impact
• Demonstrate a growth mindset, experimenting with AI capabilities—from content generation to predictive analytics—to fuel continuous innovation in their role

Preferred Skills & Competencies

• AI Literacy: Demonstrates a solid understanding of core AI concepts, terminology, and practical applications. Effectively leverages AI tools to enhance productivity, insights, and decision-making, while adhering to ethical standards and best practices
• Prompt Engineering: Skilled at crafting clear, structured, and effective prompts to optimize the quality, relevance, and utility of AI-generated outputs
• Agentic AI: Understands the role of autonomous agents in streamlining workflows and automating end-to-end tasks. Able to build, utilize, or manage agentic AI systems and integrate them into business processes

PROS Core Values

• Ownership
• Innovation
• Care

Why PROS?

PROS culture and the truly extraordinary people who work here are at the very core of our success. We have a passion for what we do, and we won’t stop until we’ve delivered on our promises. We’re committed to the success of our customers. That’s why we think harder and dream bigger – so our customers can go even further than they ever imagined possible.

This is a unique opportunity to join a company that has 30+ years of proven success with a long runway of more success.

Our people make PROS stand out from the rest. If you want to be a part of something truly extraordinary, come help us shape the future of how companies compete and win in their markets.

Work Environment:

Most work activities are performed in an office or home-office environment and require little to moderate physical exertion. Work activities may require periods of extended hours, critical deadlines and stressful situations. To successfully complete the tasks of this position, individuals must be able to communicate clearly (in writing and orally), comprehend business terminology, interpret numerical data.

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.