Job Description

The Director, Public Opinion and Polling/Commercial Business plays a pivotal role in driving the research initiatives of our organization, with a primary focus on consumer polling across many issues and industries (consumer issues, behaviors and decision-making). This position is crucial for expanding our presence in our commercial markets, supporting clients across a number of sectors including tech, financial services, media, nonprofit, industry associations, and academic research organizations. The Director will lead account teams to design and execute comprehensive research programs, ensuring alignment with client needs and industry trends.

Key Responsibilities:

• Lead and manage account teams in the design and implementation of qualitative and quantitative research projects tailored to client objectives.

• Develop and maintain strong, collaborative relationships with corporate clients, focusing on both business retention and expansion.

• Oversee the entire business development process, including identifying opportunities, capturing leads, proposal development, and contract negotiation.

• Employ advanced research methodologies and techniques, such as qualitative ideation, social listening, and other experimental methods in communications research.

• Actively contribute to thought leadership by publishing insights and participating in industry forums.

• Maintain a deep understanding of market trends, Ipsos’ products and services, and the competitive landscape in the polling, communications development and measurement research domain.

• Manage partnerships with a range of organizations, including large, medium and small businesses.

Required Skills and Experience:

• Minimum of 5-to-7 years of experience in research and insights with a proven track record in generating new business and expanding existing relationships.

• Demonstrated experience leading research and advisory services for commercial clients, including communications/PR firms and nonprofit sectors.

• Proficiency in business development skills: prospecting, qualifying, presenting, needs assessment, and closing deals.

• Strong client service orientation with the ability to manage multiple projects simultaneously.

• Excellent communication skills, both verbal and written, with the ability to deliver effective presentations.

Preferred Qualifications:

• Master’s degree in Market Research, Finance, Economics, Public Policy, Market Research, or a related field preferred, but not required.

• Familiarity with experimental research methods and cutting-edge technologies, such as eye tracking and behavioral science applications.

If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to!

In accordance with NY/CO/CA/WA law, the estimated base salary range for this role is $105,000 to $120,000. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. 

What’s in it for you: 

At Ipsos you’ll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.

To find out more about all the great reasons to work at Ipsos, how we’re making an impact around the world, and more about our benefits and employee programs, please visit: Why Work at Ipsos | US 

Commitment to Diversity 

Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data—they are the essence of who we are and what we do. 

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability. 

#LI-AE1 #LI-Hybrid

Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!