Job Description

Company Description

Treace’s mission is to be the recognized leader in the surgical treatment of bunions and foot & ankle conditions. We believe a strong culture of integrity and compliance is critically important to building a world class business and fulfilling our mission.

Job Description

The Director, Product Marketing – Emerging Foot & Ankle is responsible for strategically planning, implementing, and managing the marketing-related aspects of the company’s emerging foot & ankle product portfolio. This role will lead both long-range strategic planning and short-term tactical execution to drive growth, profitability, and market adoption.

This position is directly responsible for the revenue, profitability, and growth of the emerging foot & ankle portfolio. The Director will bring innovative new foot & ankle products to market, maintain strong relationships with foot & ankle key opinion leaders, and actively support the field sales organization.

The ideal candidate will have deep clinical and commercial experience in reconstructive foot & ankle surgery, including direct operating room case coverage, strong surgeon relationships, and a proven ability to translate unmet clinical needs into successful product and portfolio strategies.

Key Responsibilities

• Develop comprehensive marketing strategies and plans for the existing emerging foot & ankle portfolio, as well as the launch of new products into the foot & ankle market.
• Lead and drive product commercialization efforts from concept through launch and post-launch execution.
• Own the business performance of the emerging foot & ankle portfolio, including revenue, profitability, and growth targets.
• Collaborate cross-functionally with R&D, surgeon designers, manufacturing, operations, sales, medical education, and other key stakeholders to drive product strategy and execution.
• Work closely with R&D and foot & ankle surgeon designers to organize and execute productive product development and design meetings.
• Identify, validate, and define new product concepts, with a focus on unmet clinical needs in reconstructive foot & ankle procedures.
• Analyze product line performance from both quantitative and qualitative perspectives to determine portfolio optimization opportunities, including product discontinuation recommendations.
• Establish and refine processes, metrics, and reporting tools to measure and drive portfolio performance.
• Continuously monitor market dynamics, customer feedback, surgeon needs, competitive activity, and clinical trends to identify opportunities and threats.
• Develop a clear and current understanding of the foot & ankle market, including key procedures, technologies, competitors, surgeon preferences, and growth opportunities.
• Conduct product and procedural training for the field sales force on emerging foot & ankle technologies.
• Establish pricing strategies, list prices, and discount structures to support business objectives.
• Create and regularly update production forecasts; manage inventory planning as appropriate to maximize return on invested capital.
• Manage marketing activities related to exhibits, tradeshows, advertising, and development of marketing collateral.
• Partner with internal and external creative resources, including graphics and advertising agencies, to produce high-quality marketing materials.
• Support the strategic planning and execution of medical education programs, including surgeon training courses and cadaver labs, to drive product adoption.
• May lead and develop Product Manager(s), including coaching, training, performance management, and talent progression.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Life Sciences, Engineering, or a related field required.
• MBA preferred.
• Minimum of 8 years of successful product marketing, product management, or related commercial experience in a medical device company.
• Orthopedic medical device experience strongly preferred.
• Minimum of 5 years of direct, hands-on experience with reconstructive foot & ankle surgery required; 8+ years preferred.
• Regular operating room case coverage experience required.
• Deep familiarity with reconstructive foot & ankle procedures, surgical techniques, instrumentation, implant systems, and surgeon decision-making.
• Established credibility with foot & ankle surgeons and key opinion leaders.
• Proven experience defining and executing a 3- to 5-year foot & ankle portfolio strategy.
• Demonstrated ability to identify unmet surgeon and patient needs based on first-hand clinical insight.
• Experience developing robust business cases, financial models, forecasts, and portfolio investment recommendations.
• Proven track record of designing, executing, operationalizing, scaling, and measuring marketing strategies.
• Previous team leadership experience strongly preferred.
• Ability and willingness to travel extensively in the field, including covering foot & ankle surgical cases and supporting surgeon engagement activities.

Key Competencies

• Strategic portfolio management
• Product commercialization and launch excellence
• Clinical and procedural expertise in reconstructive foot & ankle surgery
• Surgeon and KOL relationship management
• Cross-functional leadership
• Business case development and financial acumen
• Market and competitive analysis
• Sales force training and field support

Travel Requirements

This role requires extensive field travel, including travel to support foot & ankle surgical cases, surgeon meetings, customer engagement activities, sales training, tradeshows, and medical education events.

Additional Information

All your information will be kept confidential according to EEO guidelines.

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It is Treace’s policy not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, veteran status or any other characteristic protected by applicable law. EEO/Disabled/Veterans Employer

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