Brady Corporation

Director, Product Marketing

Brady Corporation  •  Milwaukee, WI (Onsite)  •  9 hours ago
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Job Description

Brady Corporation is seeking a Director, Product Marketing. This is a senior role driving market-led growth for North America across a multi-product, multi-industry portfolio. Positioned between Global Product Management, Operations, Sales, and Marketing, this leader converts complex solutions into compelling value propositions.

Leading a high-performing team, you will turn strategy, demand forecasts, and pricing into local momentum while tracking regional standards and competitor moves. Key duties include executing a regional marketing plan, aligning strategic sales, leading commercial launches, providing channel training, refining the buyer journey, and driving revenue, profitability, and market share through data-led initiatives and customer advocacy.

Qualifications

  • Regional Plan & KPIs: Create and execute the regional product marketing plan while managing KPIs for revenue, margin, pipeline, and ROI.
  • Competitive Analysis: Monitor local competitors to build counter-strategies.
  • Standards Monitoring: Track regional industry standards and regulations for compliance and market fit.
  • Market-Led Growth: Design data-driven initiatives to expand market share and pipeline.
  • Pricing: Optimize global pricing for the region.
  • Launch Execution: Lead commercial product launches across all internal and external teams.
  • Demand Forecasting: Provide field-based demand forecasts with operations and sales.
  • Sales Alignment: Align global product plans with local revenue team priorities.
  • Channel Enablement: Deliver training and tools to sales teams and channel partners.
  • Buyer Experience: Optimize the end-to-end buying journey to reduce friction.
  • Customer Advocacy: Develop customer case studies, references, and testimonials.
Brady Corporation

About Brady Corporation

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software.

Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries.

Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2021, employed approximately 5,700 people in its worldwide businesses. Brady’s fiscal 2021 sales were approximately $1.14 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradycorp.com.

Industry
Manufacturing & Production
Company Size
1,001-5,000 employees
Headquarters
Milwaukee, WI
Year Founded
1914
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