Crisis Prevention Institute, Inc. (CPI) is the worldwide leader in evidence‑based de‑escalation and crisis prevention training and dementia care services. Our programs teach professionals the skills to recognize, prevent, and respond to crises in the workplace. Since 1980, we’ve helped train more than 17 million people across service‑oriented industries including education, health care, behavioral health, long‑term care, human services, security, corporate, and retail.
At CPI, we are dedicated to changing behaviors and reducing conflict for the Care, Welfare, Safety, and Security of everyone. We believe empathy, meaningful connections, personal safety, and security are the antidotes to fear and anxiety. This philosophy is central to everything we do and traces back to our beginning.
The Director of Product Marketing is a strategic commercial leader responsible for translating CPI’s product portfolio into market‑winning positioning, revenue growth, and sales effectiveness. Sitting at the intersection of Product, Marketing, Sales, and Customer Success, this role owns the commercialization strategy for CPI’s full product portfolio — from defining messaging and pricing to enabling field teams and driving successful launches.
The Director of Product Marketing partners closely with Product Management, Revenue Leadership, and the Customer Insights function to ensure CPI’s products are understood, valued, purchased, adopted, and expanded.
Crisis Prevention Institute is an Equal Opportunity Employer that does not discriminate against any applicant or employee on the basis of age, race, color, ethnicity, national origin, citizenship, religion, creed, sex, sexual orientation, gender, gender identity or expression (including individuals who are transitioning, have transitioned, or are perceived to be transitioning), marital status or civil partnership/union status, physical or mental disability, medical condition, pregnancy, childbirth, genetic information, military or veteran status, or any other basis prohibited by applicable federal, state, or local law. The Company will consider qualified applicants with criminal histories in a manner consistent with local and federal requirements. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, and general treatment during employment.
Since 1980, the Crisis Prevention Institute has helped millions of individuals begin a journey of positive, supportive, and empathic caring for people of all ages.
• We believe in the power of empathy, compassion, and meaningful connections.
• We consider personal safety and security the antidotes to fear and anxiety; and that listening leads to understanding.
• We know when those who care for others feel prepared and confident in their abilities, they can make the world a better place.
CPI’s crisis prevention training gives professionals the confidence to prevent and respond to workplace violence. With a focus on healthcare, education, human services, and dementia care, CPI sets the standard for best practices in evidence-based workplace violence prevention. Our training is designed to support the safety and well-being of both staff and those in their care. We teach the skills that help professionals de-escalate verbal and physical crises in the workplace, with an array of solutions that address the full spectrum of risk levels.
Solutions
Nonviolent Crisis Intervention® Training:
Nonviolent Crisis Intervention Training focuses on verbal de-escalation and early intervention, giving staff an effective framework for decision making and problem solving, as well as teaching safe disengagements and physical interventions that can be implemented with the least use of force, providing the safest environment for all parties involved.
Verbal Intervention™ Training:
This program is ideal for organizations that have a hands-off policy, and for staff members who don’t experience higher risk situations requiring physical interventions, instilling the confidence and skills to verbally respond to disruptive behaviors, and prevent further escalation.
To learn more about CPI and our full offering of industry-leading solutions, visit us today at crisisprevention.com.
