Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.
Loblaw Advance™
Director, Product Marketing
Loblaw Advance™drives brands forward. We are unlocking Loblaw’s exclusive purchase pattern data, customer intelligence, and millions of daily connections with shoppers to drive growth for our business partners. Backed by both the country’s leading grocery and pharma retailer, and the nation’s leading loyalty program, PC Optimum™, we have a unique set of assets to help consumer brands reach customers and grow their retail business more effectively. Our dynamic team bridges loyalty, media, product, analytics,insightsand strategy disciplines for integrated planning that empowers our own brands and those of our partners to reach Canadian customers at the right time, in the right way.
At Loblaw Advance™,we’realways innovating to stay on the leading edge of a fast-evolving industry. We seek great people who share our principles of authenticity, curiosity, trust, and collaboration. You will get to work with some of the best minds in the industry and have the support of in-house world-class technologies to create solutions our customers will love.We’reable to keep innovating because our colleagues are passionate about their work and excited about the future of retail and media. Come help shape this growing business with us!
The impactyou'llmake:
We areseekinga strategic andcustomer-obsessedDirector, ProductMarketingto lead the commercialization and growth ofmedia and advertising solutionsat Loblaw Advance™ In this highly visible leadership role, you will connectcustomerneeds, product strategy, and businessobjectivesto bring innovative retail media solutions to market.
You will lead ahighperforming team responsible for product positioning, go-to-market strategy, sales enablement& product narratives,market & competitiveinsights, and product adoption. Working closely with Product Management, Sales,SalesStrategy, Analytics,Revenue Management,and Brand Marketing, you will help shape the future oftheLoblaw Advance™product portfolio and drive sustainable growth across our business.
Whatyou'lldo:
Lead Product Strategy & Commercialization
Translate product vision, customer insights, and business priorities into clear go-to-market strategies and commercialization plans.
Develop differentiated product positioning, messaging, and value propositions that resonate with advertisers, agencies, and strategic partners.
Partner closely with Product Management to influence roadmap priorities through customer feedback, market intelligence, and competitive insights.
Own product marketfit forthe advertising product portfolio by defining target audiences, customer segments, value propositions, and growth opportunities informed by customer and market insights.DriveProductGo-to-Market Excellence
Lead end-to-end launch planning and execution for new products, capabilities, and enhancements.
Build integrated go-to-market frameworks that align product, sales, account management, analytics, and marketing teams around sharedobjectives
Establish product adoption strategies that accelerate customer engagement,utilization, and revenue growth.
Partner with Revenue Management to createpricing, packaging, and commercialization recommendations to maximize marketopportunityand competitive advantage.
Build Best-in-Class Sales Enablement
Create compellingproductnarratives, playbooks, presentations, and customer-facing materials that help commercial teams win and growbusiness
Partner with salesand sales strategyleadership toidentifymarket opportunities and improve conversion rates across the pipeline.
Deliver product training andenablement programs that increase seller confidence and effectiveness.
Generate Market and Customer Insights
Lead market research initiatives to understand customer needs, industry trends, and competitive dynamics.
Monitor industry developments across retail media, advertising technology, measurement, and consumer behavior.
Champion a customer-first mindset across theproductorganization.
Lead and Develop a High-Performing Team
Build, mentor, and inspire a team of product marketers focused on excellence, innovation, and business impact.
Foster strong cross-functional collaboration acrossall domainfunctions.Establishclear goals, operating rhythms, and performance measures that drive accountability and results.
Create an environment that encourages strategic thinking, creativity, continuous learning, and leadership growth.
Measure & Optimize
Define and track KPIs related to product adoption, revenue growth, pipeline contribution, customer engagement, and commercial performance.
Evaluate launch effectiveness and go-to-market performance to identify opportunities for optimization.
Use data, insights, and customer feedback to continuously improve product marketing effectiveness and business outcomes.
Whatyou'llbring:
Proventrack recordas a strategic product marketing leader with experience building and scaling high-performing teams.
8–12+ years of progressive experience across product marketing, go-to-market strategy, commercialization, or related disciplines.
Deepexpertisein developing positioning, messaging, and growth strategies for complex products and solutions.
Strong understanding of media, advertising technology, retail media, data, analytics, or consumer packaged goods industries.
Exceptional storytelling and communication skills with the ability to simplify complex concepts into compelling customer value propositions.
Experience influencing senior leaders and aligning cross-functional stakeholders around strategic priorities.
Strong analytical and strategic thinking capabilities with a demonstrated ability to turn insights into action.
Experience leading product launches, sales enablement programs, and adoption strategies at scale.
Ability to balance long-term strategic planning with executional excellence in a fast-paced environment.
Experience with Salesforce, Coda, Jira, and product marketing tools is considered an asset.
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Please Note
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.
Hiring Range / Échelle salariale à l’embauche :$128,000.00 - $176,000.00 / 128.000,00$ - 176.000,00$ (per year / par an)A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste. Cette offre d’emploi concerne un poste vacant existant. L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste.
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Our Purpose – Live Life Well
Loblaw Companies Limited is Canada’s food and pharmacy leader, the nation’s largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw – and its portfolio of grocery, health and beauty, financial services and apparel businesses – provides Canadians with an unparalleled mix of value, assortment and convenience, and offers Canadians two of the country’s most recognized brands – President’s Choice and no name.
The acquisition of Shoppers Drug Mart, along with the powerful Life Brand and Optimum brand, has only served to reinforce our leadership position in the marketplace. As well, our PC Plus program, omni-channel efforts and multicultural merchandising offerings continued to be points of differentiation for our customer experience.
In 2019, Loblaw has been recognized as one of Canada’s Top 100 Employers, Best Diversity Employers by Mediacorp Canada Inc.
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IMPORTANT NOTE ABOUT FRAUD AFFECTING OUR JOBSEEKERS.
Please be advised that recruitment fraud has affected a number of Canadian companies. In such schemes, individuals posing as legitimate recruiters may request personal information and payment from those seeking employment.
Loblaw Companies Limited, its subsidiaries, and recruiting agencies will never ask for payment at any stage in the recruitment process. All legitimate postings may be accessed via our career website.
