The Director, Product Management — Wayfinding is a senior Product Lead within the Discover Value Stream responsible for defining and advancing the enterprise navigation and browse strategy across brands and digital channels.
This leader owns the performance and long term evolution of navigation frameworks, taxonomy systems, PLP architecture, curated and algorithmic discovery surfaces, filter and facet strategy, and homepage to browse transitions. The role requires translating enterprise OKRs into measurable capability plans, aligning cross functional teams around customer problems, and ensuring that wayfinding capabilities consistently improve engagement, conversion, and brand coherence.
The Director operates as the accountable owner for capability performance, not just roadmap delivery, and is expected to drive strategic clarity, prioritization discipline, and measurable outcomes across site and app experiences.
Define the multi year strategy for navigation and browse capabilities, including taxonomy governance, cross channel discovery alignment, and performance optimization.
Establish clear capability KPIs such as browse conversion, navigation engagement depth, filter interaction rate, and curated shop adoption, and ensure these metrics guide prioritization decisions.
Lead and develop Product Managers within the Wayfinding domain, setting expectations for G0 and G1 rigor, roadmap sequencing, and measurable impact.
Drive alignment across Value Streams including Choose, Lifecycle, Purchase, and Content Supply Chain to ensure navigation capabilities support enterprise initiatives and brand priorities.
Represent Wayfinding strategy and performance in executive forums, clearly articulating tradeoffs, risks, and required investments.
8 + years of product management experience in digital commerce or discovery platforms with demonstrated ownership of complex capability domains.
Experience leading product teams and influencing cross functional partners across Engineering, UX, SEO, and Brand stakeholders.
Strong command of information architecture, taxonomy systems, and data informed prioritization.
Proven ability to connect strategy to measurable business outcomes and hold teams accountable to performance.
Gap Inc., a house of iconic brands, is the largest specialty apparel company in America. Its Old Navy, Gap, Banana Republic, and Athleta brands offer clothing, accessories, and lifestyle products for men, women and children. Since 1969, Gap Inc. has created products and experiences that shape culture, while doing right by employees, communities and the planet. Gap Inc. products are available worldwide through company-operated stores, franchise stores, and e-commerce sites. Fiscal year 2023 net sales were $14.9 billion. For more information, please visit www.gapinc.com.
