ROLE AT A GLANCE: • Drive the product strategy and roadmap for Pro2col's distributor enablement platform and marketing pages, crafting high-converting digital experiences that empower distributors to build their businesses and engage customers effectively. This role exists to build the digital foundation that enables distributor success through performance marketing funnels, enablement tools, and conversion-optimized experiences. The Director ensures Pro2col's distributor-facing digital products drive measurable business outcomes including distributor activation, customer acquisition, and revenue growth.
HOW YOU’LL MAKE AN IMPACT: • Own the product strategy and roadmap for Pro2col distributor enablement platform and marketing pages• Build and optimize digital funnels that drive customer acquisition, conversion, and distributor business growth• Develop distributor enablement tools including content libraries, marketing assets, training resources, and business management capabilities• Create performance marketing experiences optimized for conversion across web and mobile channels• Partner with distributors to understand their business needs, pain points, and opportunities for digital enablement• Collaborate with marketing teams to ensure seamless integration between distributor tools and corporate marketing campaigns• Work with UX/UI designers to build compelling, conversion-focused landing pages and funnel experiences• Partner with engineering teams to develop scalable, performant enablement platforms and marketing technology• Define and track performance metrics including conversion rates, funnel performance, distributor engagement, and revenue attribution• Conduct A/B testing and experimentation to continuously optimize conversion and user experience• Analyze customer journey data and marketing funnel performance to identify optimization opportunities• Build distributor feedback mechanisms to inform product development and feature prioritization• Manage relationships with marketing technology vendors and enablement platform providers• Present product strategy, performance metrics, and optimization recommendations to leadership• Ensure products enable distributors to comply with regulatory requirements and brand guidelines• Make product decisions on funnel design, feature prioritization, technology stack, and performance optimization• Collaborate with Corporate Marketing functions to ensure distributor tools align with brand strategy and marketing campaigns• Develop training and onboarding programs to drive distributor adoption of enablement tools
QUALIFICATIONS FOR SUCCESS: • Digital product management with focus on marketing funnels and conversion optimization• Performance marketing and growth product expertise• B2C digital product strategy and execution• Funnel design, conversion rate optimization (CRO), and marketing analytics• Distributor/channel enablement and sales enablement tools - Experience and understanding of Shopify platform
• Proven track record of building high-converting digital funnels and performance marketing products• Deep understanding of customer acquisition strategies, conversion optimization, and growth marketing• Experience developing enablement tools for sales channels, distributors, or partner networks• Strong analytical skills with ability to use data to drive product decisions and optimize performance• Ability to balance distributor needs with corporate strategy and technical constraints• Critical thinking combined with hands-on execution capability• Preferred/Adjacent Skills:• Experience in direct selling, network marketing, or multi-level marketing (MLM) business models• Knowledge of marketing automation platforms, CRM systems, and sales enablement technologies• Understanding of SEO, SEM, social media marketing, and digital advertising• Familiarity with content management systems and web development technologies• Experience with affiliate marketing or referral program platforms• Background in e-commerce or subscription business models
Experience• 10+ years of product management experience with significant focus on performance marketing, growth products, or distributor/channel enablement; demonstrated success building products that drive measurable business growth
Education/Skills/Certifications:• Minimum: Bachelor's degree in Business, Marketing, Computer Science, or related field• Preferred: MBA or Master's degree in Marketing, Digital Marketing, or related field; product management certifications; background in performance marketing or growth product roles• Certifications: Certified Product Manager, Growth Marketing certifications, Google Analytics, Digital Marketing certifications valuable• Equivalent Experience: 9+ years of proven success in digital product management with focus on conversion optimization and performance marketing may substitute for advanced degree
Herbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D; Short-Term and Long-Term Disability, and an Employee Assistance Program (EAP). Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.
Herbalife is a global health and wellness community born to support you in living your best life. For over 40 years and in more than 90 countries, we’ve empowered millions of people to make real changes to their lives with our science-backed products, the support of a coach – what we call an Herbalife Distributor – and the opportunity to build a business. And we’re just getting started.
To us, the best lives are balanced lives. Through our Herbalife Distributors, who foster community, personal growth and business opportunities to help you thrive, we offer a wide range of products designed to help you meet your needs and reach your goals. You bring the will to get started, and we’ll help you every step of the way.
Herbalife's focus on improving communities inspires people to come work for us. Our 11,000+ global employees play a crucial role in realizing Herbalife's passion for helping people.
Herbalife has been recognized with numerous global employer awards, including Achiever’s Elite 8 of the Top 50 Most Engaged 8 Workplaces in 2018 and 2021, Achiever’s Top 50 Most Engaged Workplaces in 2019, and Best Employers for Women by Forbes in 2020.
Herbalife sponsors more than 150 world-class athletes, teams, and events, including Cristiano Ronaldo, the Los Angeles Galaxy soccer team, and 5 National Olympic Committees.
In addition, Herbalife created the Herbalife Nutrition Foundation, our Nutrition for Zero Hunger initiative and partnered with several organizations, including Feed the Children.
