Job Description

The Director of Marketing leads multi-channel marketing efforts for the NY Mets. This role works closely with the Vice President, Marketing to manage the day-to-day tied to traditional and digital advertising, including email marketing, MMS, paid social, OOH, as well as performance marketing initiatives across the fan lifecycle.

Integral to the role, the Director will manage cross-functional relationships specifically with Creative and Strategy & Analytics to ensure alignment around fan acquisition/retention strategies and tactics, as well as overall brand storytelling.

Essential Duties & Responsibilities:

Marketing Strategy & Leadership

• Collaborate with the VP to develop the overarching 360° marketing strategy that supports brand growth, fan acquisition & retention, and ticketing/revenue goals

• Partner with VP Marketing and MLB to allocate marketing spend across paid channels, considering Ticketing strategies/goals as well as the Marketing Mix Model (MMM) to ensure informed decision making

• Serve as the main point of contact for 3rd party partners including MLB, Spero, Smartly.iO, Claritas, among others

• Manage and mentor a high-performing marketing team providing day-to-day guidance, real-time feedback, and clear expectations

Digital, Traditional Advertising & Performance Marketing

• Lead performance marketing efforts, shifting from pure ROAS toward long-term value metrics (SGB retention and frequency)

• Manage planning process and implementation of strategy across paid channels including paid social, display/programmatic, search, OOH, linear/digital TV, radio, and print

• Work with Strategy & Analytics as well as MLB to implement segmentation, personalization and dynamic targeting across email, MMS, paid media and OOH

• Collaborate with VP on the development and execution of lifecycle journeys (welcome, post-game, abandon cart, retention, reactivation) including the following key areas:

  • Partnering with S&A to identify a/b testing plan

  • Completing detailed project briefs to guide development of creative assets

  • Measuring and evaluating performance with S&A + MLB to identify optimization opportunities

• Partner with Content team to ensure creative for all ad placements are contextually relevant and platform-native

• Continuously work with MLB to optimize campaigns based on performance data and evolving organizational goals

Email Marketing, SMS/MMS & Direct-to-Fan Programs

• Own the roadmap for email and MMS marketing, including content strategy, a/b testing frameworks, and implementation of best practices

• Drive evolution of email templates ensuring optimal layout and formatting for sales & service messages

• Partner with S&A to refine segmentation, cadence, and message frequency, ensuring relevance and subscriber retention

• Establish standards and processes for leveraging owned channels (email, MMS, in-game inventory, organic social) on behalf of internal departments including Retail, Events, Partnerships, Community, and Ticketing

• Identify opportunities for owned channels to support both upper-funnel goals (brand/product awareness) and lower-funnel conversions (single-game tickets, group sales, memberships)

Qualifications:

• Bachelor's degree in Marketing, Advertising, or related field

• 7+ years of marketing experience, including multi-channel paid media and traditional

• Strong cross-functional stakeholder management skills

• Ability to influence and partner effectively in a fast-paced environment

• Highly organized and detail-oriented, with the ability to think strategically while managing multiple priorities

• Proven leadership experience, including managing and developing high-performing teams

The above information is intended to describe the general nature, type and level of work to be performed. The information is not intended to be an exhaustive or complete list of all responsibilities, duties and skills required for this position. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. The individual selected may perform other related duties as assigned or requested.

The New York Mets recognize the importance of a diverse workforce and value the unique qualities individuals of various backgrounds and experiences can offer to the Organization. Our continued success depends heavily on the quality of our workforce. The Organization is committed to providing employees with the opportunity to develop to their fullest potential.

Salary Range: $130,000 - $140,000

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